An Online message board (also called an online forum, or internet forum, or discussion board) is a discussion area where users with similar interests discuss a specific topic. All the discussions, conversations, answers, or feedback are available as posted messages.
The message board or forums have a hierarchical structure that includes one or more sub-forums, and each sub-forum may contain different topics. Every new discussion started within a Forum is known as thread, and usually, there are no restrictions on the number of people who can reply. Each board offers different features, some offer only simple text-based posting, and others offer more advanced programs, like multimedia support and formatting code or BBCode(Bulletin Board Code).
Nowadays, the online message board platform is one of a major useful way to promote brands or businesses. The platform offers an opportunity for both the company and its customers to exchange their opinions about the company's new or existing products or services. According to a recent study, around 40% of businesses are using online message boards for online marketing over social networking sites these days.
In market research, the online message box commonly known as a bulletin board, which is typically either a virtual tool or discussion thread. In the online bullet inboard, participants can log-in at their convenient time, and post comments,upload/download files, read others' posts. The bulletin boards majorly use in Exploratory research, discussion on sensitive studies where anonymity is needed, targeting challenging to reach participants (like medical practitioners or business professionals), a huge number of respondents required, etc.
The major difference between a bulletin board and online focus groups is, in the bullet inboard, all respondents need not to sign-in at the same time into the focus group together. So, all the respondents can give their feedback at a convenient time. One more advantage is that usually, these kinds of discussions can take several days, so participants can take their own time to think and complete the responses.
HOPE Research Group is a global business operation solution company, with offices in Miami USA, India, and the Caribbean. HRG accumulated extensive experience in the field of market research. Along with other services, we also conduct Online Message Board and bulletin Board.
The company has a dedicated group of employees to conduct a seamless process for the Online Message Board and Online Bulletin Board along with required technical proficiency.
We target the most potential respondents across all geographic locations, screened by our highly experienced recruiting professional, and conduct the group with a proficient and trained Moderator. With our highly skilled analysts, HRG also provides reports and presentations as per the client’s requirement.
What benefits a company get from an Online Message Board?
There are various benefits that business can get through an Online message board. Following are few of the examples for the same:
1) The online message boards are convenient :
for both the users and the organizers/companies, as there is no need to present all the participants at the same time together, they can provide their response in their own available time. Also, in this platform,participants can give their responses in a more descriptive way along with the images/videos. Since the focus group lasts for several days, moderators have the option to drive the ongoing feedback in the desired directions.
2) It helps to maintain the anonymity of sensitive data:
It helps to maintain the anonymity of sensitive data. Also, sometimes the process prevents participants from being influenced by other participants' responses, as they can provide their feedback without seeing others, which leads to unique inputs and enriches the analysis.
3) Cost Effective:
The process is cost-effective and can cover more geography range and can accommodate more numbers of respondents.
Online Message Board – COVID 19 Scenario
With the widespread of the COVID-outbreak, where almost the entire world is under lockdown, many market research companies are finding it difficult to continue research.
The online message board or forum can be very beneficial to continue research as usual during this pandemic, especially where less-interaction and more in-depth qualitative data needed, such as exploratory research, continuous projects, or sensitive studies. These online boards are easy, cost-effective, and fast ways to continue a research study. Also, it can accommodate a larger number of respondents for a single forum, sub-forum, or thread.
In an Online message board, a moderator can easily set a virtual tool or start a discussion thread or a topic for discussion. The respondents and the moderator need not travel anywhere, instead, they can complete the whole data gathering process at their own convenient time, from their respective places, which can be any part of the world.