Jamaica Rum Exports
Comprehensive export data, trade flows, and market analysis for Jamaica's premium rum industry. Track destination markets, growth trends, and competitive positioning.
Export Trends (2021-2025)
| Year | Volume | Value | Growth | Top Market |
|---|---|---|---|---|
| 2025 | 28.4M liters | $186.2M | +8.2% | United States |
| 2024 | 26.2M liters | $172.1M | +6.8% | United States |
| 2023 | 24.5M liters | $161.0M | +5.4% | United States |
| 2022 | 23.3M liters | $152.8M | +4.1% | United Kingdom |
| 2021 | 22.4M liters | $146.8M | +2.3% | United Kingdom |
Destination Markets
| Market | Share | Value | Growth | Primary Segment |
|---|---|---|---|---|
| United States | 38% | $70.8M | +12.4% | Premium/Super-Premium |
| United Kingdom | 22% | $41.0M | +6.1% | Standard/Premium |
| Canada | 14% | $26.1M | +8.9% | Premium |
| Germany | 8% | $14.9M | +4.2% | Super-Premium |
| Netherlands | 5% | $9.3M | +7.8% | Premium |
| Japan | 4% | $7.4M | +15.2% | Ultra-Premium |
| Other | 9% | $16.7M | +5.6% | Mixed |
Premium Segment Analysis
Standard (Under $20)
Premium ($20-$40)
Super-Premium ($40-$80)
Ultra-Premium ($80+)
Major Export Brands
| Brand | Owner | Export Share | Markets |
|---|---|---|---|
| Appleton Estate | Campari Group | 42% | 85 |
| Wray & Nephew | Campari Group | 28% | 62 |
| Hampden Estate | Hampden Estate Ltd | 12% | 38 |
| Worthy Park | Worthy Park Estate | 8% | 24 |
| Rum-Bar | Worthy Park Estate | 6% | 18 |
| Others | Various | 4% | N/A |
Frequently Asked Questions
How much rum does Jamaica export annually?
Jamaica exports approximately 28.4 million liters of rum annually (2025), valued at $186.2 million USD. Export volumes have grown consistently at 5-8% annually, driven by premiumization trends and growing global appreciation for authentic Caribbean rum.
Which countries import the most Jamaican rum?
The United States is the largest importer (38% of exports, $70.8M), followed by the United Kingdom (22%), Canada (14%), Germany (8%), and Netherlands (5%). Japan is the fastest-growing market at +15.2% year-over-year.
What is driving Jamaica rum export growth?
Key drivers include: global premiumization trend (+18.6% CAGR for ultra-premium), GI (Geographical Indication) protection, craft cocktail culture revival, and heritage marketing highlighting 300+ years of rum-making tradition.
How does Jamaica rum compete with other Caribbean rums?
Jamaica leads in premium positioning with unique "funk" profile from pot still distillation. Compared to lighter Cuban/Puerto Rican styles, Jamaican rum commands 15-25% price premium. GI protection and estate-specific terroir marketing further differentiate.
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