LATAM Brand Tracking
Comprehensive brand health monitoring across Latin America and the Caribbean. Track awareness, perception, equity, and competitive positioning across 21 markets.
What We Track
Brand Awareness
Unaided and aided awareness tracking across target demographics
Frequency: Monthly/QuarterlyBrand Perception
Attribute associations, brand personality, and positioning maps
Frequency: QuarterlyBrand Equity
Composite equity score combining awareness, loyalty, and associations
Frequency: Bi-annuallyPurchase Intent
Likelihood to purchase, recommend, and repurchase tracking
Frequency: MonthlyNPS & Loyalty
Net Promoter Score, brand loyalty index, and churn indicators
Frequency: QuarterlyCompetitive Position
Share of voice, preference vs. competitors, switching behavior
Frequency: QuarterlyCountry Coverage
| Country/Region | Population / Coverage | Languages |
|---|---|---|
| Mexico | 131,946,900 World Bank SP.POP.TOTL, 2025 | Spanish |
| Brazil | 212,812,405 World Bank SP.POP.TOTL, 2025 | Portuguese |
| Colombia | 53,425,635 World Bank SP.POP.TOTL, 2025 | Spanish |
| Argentina | 45,851,378 World Bank SP.POP.TOTL, 2025 | Spanish |
| Peru | 34,576,665 World Bank SP.POP.TOTL, 2025 | Spanish, Quechua |
| Chile | 19,859,921 World Bank SP.POP.TOTL, 2025 | Spanish |
| Caribbean | Multi-market Caribbean coverage | English, Spanish, French, Dutch |
| Central America | Multi-market Central American coverage | Spanish |
Industry Expertise
FMCG & Consumer Goods
Financial Services
Telecommunications
Retail & E-commerce
Beverages & Spirits
Automotive
Hope Research Group
Track Your Brand Health Across LATAM & the Caribbean
HRG runs continuous brand tracking programmes across 21 markets in Latin America and the Caribbean. Fixed-price proposals in 24 to 48 hours, depending on complexity.
Frequently Asked Questions
What is brand tracking and why is it important in LATAM?
Brand tracking is continuous measurement of brand health metrics over time. In LATAM, it is critical due to diverse markets, rapid competitive changes, and distinct cultural factors affecting brand perception. Regular tracking helps optimize marketing spend and identify issues before they impact sales.
How often should we track our brand in Latin America?
For most brands, quarterly tracking provides optimal balance of insight and cost. High-competition categories (FMCG, telecom) benefit from monthly tracking. Annual tracking is minimum for maintaining competitive awareness. Campaign-specific pulses should be added for major launches.
What sample sizes do you recommend for LATAM brand tracking?
We recommend minimum n=300 per country for reliable trend analysis, n=500 or more for demographic sub-group analysis. Multi-country studies typically use n=300-500 per market. Recruitment is designed market by market to meet the agreed sample specification.
How do you handle language and cultural differences across LATAM?
We use native-speaker local teams for questionnaire adaptation (not just translation), culturally appropriate scales, and market-specific benchmarks. Our bilingual capabilities span Spanish, Portuguese, English, French, and Dutch for Caribbean markets.
Start Tracking Your Brand
Get a customized brand tracking proposal for your LATAM markets. Our team will design a tracking program aligned with your business objectives.