Hope Research Group,
Market, Consumer & Retail Research for
Latin America & the Caribbean
Trusted since 1985 by Fortune 500 companies including Coca-Cola, Nestlé, PepsiCo, and Unilever.
With over 10 million data points analyzed, we deliver rigorous market intelligence across the Caribbean, LATAM, North America and the UK, now enhanced with cutting-edge AI analytics.
Our Services
Comprehensive market research solutions enhanced with cutting-edge AI analytics
40+ Years of Market Research Excellence
Trusted by Fortune 500 companies across Latin America & the Caribbean
Traditional Research + AI Innovation
We combine 40 years of proven research methodologies with advanced AI and machine learning, analyzing over 10 million consumer data points annually to deliver insights that drive strategic decisions and maximize your ROI for brands like Coca-Cola, Nestlé, and Unilever.
Syndicated Services
Build successful customer relationships through emotional connections and data-driven insights.
Segmentation & Targeting
Precise market segmentation powered by machine learning for maximum ROI optimization.
Employee Satisfaction Research
Increase productivity by understanding and enhancing employee engagement and morale.
Pricing & Sales Modeling
Advanced pricing strategies using AI to predict consumer response and optimize revenue.
New Product Development
Innovation and accuracy in bringing new products to market with comprehensive research.
Consumer Understanding
Build and maintain consumer loyalty through deep behavioral insights and relationship mapping.
Social Programme Testing
Comprehensive evaluation for healthcare, education, poverty reduction and rehabilitation programs.
Mystery Shopping & Audits
Quality of service testing, compliance audits, and customer experience optimization.
Brand Research & Sensory Testing
Brand equity analysis, product testing, packaging research and advertising effectiveness.
Trusted by Global Leaders
Partnering with Fortune 500 companies to deliver actionable market intelligence
Recent Case Studies
Real-world impact across social research and public policy initiatives in the Caribbean
Financial Inclusion in Jamaica (2023)
Task:
Measuring financial access and usage of digital payment products among the adult population in Jamaica.
Action:
Household-based island-wide cross-sectional survey among 1,003 Jamaican adults and a survey with 420 small and micro merchants.
Result:
Financial inclusion was at 77.2%, meaning only 22.8% of adults were unbanked. Key barriers identified: account opening requirements and limitations of digital payment options at merchants.
Healthy School Nutrition Policy (2023)
Task:
Evaluating communication campaign on the Healthy School Nutrition Policy.
Action:
Island-wide household survey with 1,502 adults aged 18-55 years including parents of school aged children.
Result:
84% of respondents reported being willing to ask the government to prevent the sale of unhealthy foods in schools. Most (56%) parents expressed concern and supported regulation.
HIV/AIDS KABP Survey (2017)
Task:
Tracking the attitude and behaviour of the general public to HIV/AIDS.
Action:
Knowledge, Attitude, Behaviour and Practices (KABP) island wide survey with 2,000 Jamaicans aged 15-49 years.
Result:
32.9% of persons 15-24 years could correctly identify both ways of preventing HIV transmission while rejecting major misconceptions. 31% admitted to engaging in transactional sex. 33% did an HIV test in the past 12 months.
Over 1,500 studies completed across 15+ industries
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