Headquartered in Kingston since 1985
Jamaica's leading market research company providing consumer insights, brand research, and business intelligence to local and international brands.
Our Jamaica headquarters at 25 Burlington Avenue, Kingston 6 serves as the hub for Caribbean research operations. With 40+ years of local market expertise, we understand Jamaican consumers like no other research firm.
25 Burlington Avenue, Kingston 6, Jamaica
Phone: 876.968.7859
Email: info@hoperesearchgroup.com
Key statistics and trends shaping Jamaica's consumer landscape
A beverage company entering the Jamaica market engaged us for market entry research. Our distribution census mapped retail outlets across Kingston, Montego Bay, and rural parishes. Combined with consumer research and competitor analysis, our insights supported their pricing strategy, packaging decisions, and route-to-market planning.
Jamaica has a strong brand-conscious consumer base with high social media engagement. The diaspora influence is significant, with remittances shaping purchasing power. Jamaican consumers value quality and show strong loyalty to trusted brands, but are also open to innovation when value is demonstrated.
Our Kingston headquarters coordinates a network of field supervisors and interviewers covering all 14 parishes. We maintain teams in Montego Bay, Ocho Rios, Mandeville, and other key areas, ensuring island-wide coverage within 24-48 hours for urgent projects.
Face-to-face interviews remain highly effective in Jamaica due to cultural preferences for personal interaction. Online surveys work well for urban, younger demographics. Focus groups in Kingston provide rich qualitative insights, while mobile CAPI surveys enable efficient island-wide quantitative studies.
Absolutely. We provide comprehensive market entry support including competitive landscape analysis, consumer demand assessment, distribution channel mapping, pricing research, and regulatory environment overview. Our 40+ years in Jamaica means deep connections and institutional knowledge that accelerates market understanding.
Leverage our regional network for multi-market research
Hope Research Group is headquartered in Kingston, Jamaica and offers comprehensive market research services including consumer insights, brand tracking, retail audits, focus groups, taste testing, mystery shopping, B2B research, and distribution analysis. We've served Fortune 500 clients in Jamaica for over 40 years.
Market research costs in Jamaica vary by methodology. Consumer surveys typically range from $15,000-35,000 USD, focus groups from $8,000-20,000 USD, and comprehensive brand tracking studies from $40,000-80,000 USD annually. Contact us for a customized proposal based on your specific research objectives.
We serve all major industries in Jamaica including FMCG/CPG, beverages, telecommunications, financial services, tourism and hospitality, retail, healthcare, and government. Our deep local expertise helps international brands understand Jamaican consumer behavior and market dynamics.
Project timelines vary by methodology: online surveys can be completed in 2-3 weeks, in-person interviews in 3-5 weeks, focus groups in 2-4 weeks, and comprehensive multi-phase studies in 8-12 weeks. Our Kingston-based field team ensures efficient data collection across all parishes.
Yes, we conduct research island-wide across all 14 parishes of Jamaica. Our field team covers Kingston, St. Andrew, Montego Bay, Ocho Rios, and rural areas. We have specialized expertise in both urban and rural Jamaican consumer segments.
Partner with Jamaica's most experienced market research firm. Local expertise, global standards.
Get Started