Tourism Market Research Caribbean
Data-driven tourism and hospitality research across the Caribbean's $60B+ tourism industry. From hotel guest satisfaction surveys and cruise passenger research to eco-tourism studies and destination branding, HRG helps tourism boards, hotel chains, and hospitality brands make smarter decisions.
Why Tourism Research Matters in the Caribbean
Tourism is the lifeblood of Caribbean economies, generating over $60 billion annually and contributing between 15% and 80% of GDP across different islands. Research-driven insights are essential for competing in a global travel marketplace.
$60B+ Tourism Economy
Tourism accounts for 15-80% of GDP across Caribbean nations, making it the single most important industry for most island economies.
- • $60B+ annual tourism revenue regionally
- • 2.4M+ direct tourism jobs
- • 30M+ annual visitor arrivals
Hotel & Resort Research
Caribbean hotel and resort properties need continuous guest satisfaction measurement, competitive benchmarking, and service quality assessment to maintain premium positioning.
- • Guest satisfaction & NPS scoring
- • Service quality benchmarking
- • RevPAR optimization insights
Cruise Passenger Research
Cruise tourism is a major driver for many Caribbean ports, requiring specialized intercept surveys and spending analysis for the millions of passengers visiting annually.
- • Port-of-call spending analysis
- • Cruise vs. stay-over visitor profiling
- • Shore excursion satisfaction
Seasonal Analysis
Caribbean tourism follows strong seasonal cycles, with peak demand from December to April and a challenging low season requiring strategic pricing and marketing.
- • High season vs. low season dynamics
- • Hurricane season impact planning
- • Event-driven travel spikes
Eco-Tourism Growth
Growing demand for eco-tourism and sustainable travel is reshaping Caribbean hospitality, requiring research on traveler values and willingness to pay for green initiatives.
- • Eco-tourism demand studies
- • Community impact assessments
- • Sustainability certification value
Destination Branding
Caribbean destinations compete globally for visitors. Brand perception research in source markets helps tourism boards optimize marketing spend and positioning.
- • Destination brand perception studies
- • Source market analysis (US, UK, Canada)
- • Competitive destination benchmarking
Tourism Research Services
Hotel Guest Surveys
In-room, post-stay, and intercept surveys measuring satisfaction, loyalty, and service quality across Caribbean properties
Visitor Profiling
Airport exit surveys and cruise port intercepts capturing demographics, spending, satisfaction, and likelihood to return
Destination Brand Research
Brand perception, awareness, and consideration studies in key source markets like the US, UK, and Canada
Tourism Impact Studies
Economic, social, and environmental impact studies for tourism boards, development agencies, and resort projects
Key Caribbean Tourism Markets
The Bahamas
The Bahamas welcomes 7M+ visitors annually, with tourism contributing over 50% of GDP. Nassau, Paradise Island, and Exuma drive luxury resort and cruise tourism. HRG provides visitor exit surveys, resort guest satisfaction studies, and cruise passenger profiling.
Bahamas Tourism Research →Jamaica
Jamaica attracts 4.3M+ visitors annually across Montego Bay, Ocho Rios, Negril, and Kingston. Tourism is the top foreign exchange earner. HRG conducts guest satisfaction research, destination marketing studies, and community tourism impact assessments.
Jamaica Tourism Research →Barbados
Barbados positions itself as a premium Caribbean destination, attracting high-spending visitors from the UK, US, and Canada. Tourism accounts for 40%+ of GDP. HRG supports luxury brand research and visitor experience optimization.
Barbados Tourism Research →Dominican Republic
The Dominican Republic is the Caribbean's most-visited destination with 10M+ annual arrivals, anchored by Punta Cana's all-inclusive resorts. HRG provides visitor segmentation, competitive positioning, and tourism satisfaction research.
Dominican Republic Research →Frequently Asked Questions
Why does tourism market research matter in the Caribbean?
Tourism contributes 15-80% of GDP across Caribbean islands, making it the region's most critical economic sector. Market research helps tourism boards, hotels, and investors understand visitor preferences, optimize destination marketing, forecast demand, and compete effectively for international travellers.
How much does Caribbean tourism market research cost?
Tourism research costs in the Caribbean vary by scope and methodology. A single-property hotel guest satisfaction survey may start from $10,000-$20,000 USD. Destination-wide visitor surveys covering airports and cruise ports typically range from $25,000-$60,000 USD. Comprehensive tourism impact assessments for national tourism boards can range from $50,000-$150,000+ USD.
How does seasonality affect Caribbean tourism research?
Caribbean tourism follows strong seasonal cycles, with peak season from December to April and low season during hurricane months (June-November). Research must account for these patterns: visitor profiles shift significantly between seasons, hotel occupancy can swing from 90%+ to under 40%, and cruise ship schedules change. HRG designs studies that capture both high and low season dynamics.
What types of tourism research does HRG conduct in the Caribbean?
HRG conducts comprehensive tourism research including hotel guest satisfaction surveys, visitor exit surveys at airports and cruise ports, destination brand perception studies, tourism economic impact assessments, cruise passenger profiling, eco-tourism demand studies, event and festival impact analyses, and competitive benchmarking for hotels and resorts across the Caribbean's $60B+ tourism industry.
How do you measure destination competitiveness in the Caribbean?
Destination competitiveness is measured through visitor arrival volumes and growth trends, average daily spend per visitor, length of stay, hotel occupancy rates and RevPAR, repeat visitation rates, brand perception in key source markets, and competitive benchmarking against rival destinations. HRG combines these quantitative indicators with qualitative visitor satisfaction data.
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