What markets does Hope Research Group cover?

Hope Research Group provides comprehensive market research services across the Caribbean (Jamaica, Trinidad & Tobago, and 15+ island nations), Latin America (Brazil, Mexico, Colombia, Argentina), North America (USA, Canada), the United Kingdom, and India. We have analyzed over 10 million data points across these regions since 1985.

What types of market research services does HRG offer?

HRG offers syndicated research services, custom market research, consumer segmentation and targeting, distribution channel analysis, pricing and sales modeling, new product development research, employee satisfaction studies, and AI-powered analytics with interactive data visualization.

How long has Hope Research Group been in business?

Hope Research Group was established in 1985, giving us over 40 years of experience in market research. We have offices in Jamaica, USA (Florida), Trinidad & Tobago, and India, and have completed over 1,500 studies for Fortune 500 clients including Coca-Cola, Nestlé, PepsiCo, and Unilever.

What is the Trinidad & Tobago Distribution Census?

The Trinidad & Tobago Distribution Census is a comprehensive study analyzing 14,627 retail outlets across 88 distribution channels and 50+ geographic markets. It provides detailed insights into market readiness, distribution patterns, and retail landscape for brands operating in Trinidad & Tobago.

Does Hope Research Group use AI in their research?

Yes, Hope Research Group leverages cutting-edge AI-powered analytics to enhance market research capabilities. Our platform features real-time AI chatbot assistance, interactive data visualizations, predictive analytics, and automated insights generation to deliver faster and more accurate market intelligence.

How long does a custom research project take?

Timelines vary based on scope and methodology. Simple surveys may take 3-4 weeks, while complex multi-market studies can take 8-12 weeks. During your Discovery call, we'll provide a detailed timeline based on your specific requirements and any deadlines you're working against.

What is the cost of custom research?

Custom research costs depend on sample size, methodology, geographic scope, and deliverables. Projects typically range from $15,000 for focused single-market studies to $100,000+ for comprehensive multi-country programs. We provide detailed proposals with transparent pricing after understanding your needs.

Can you research markets outside the Caribbean?

Yes, while our expertise is strongest in the Caribbean and Latin America, we conduct research globally through our partner network. We have conducted studies in North America, Europe, Africa, and Asia for clients requiring multi-regional insights.

What industries do you specialize in?

We have deep expertise in FMCG/CPG, beverages and alcohol, financial services, telecommunications, retail, tourism, healthcare, and automotive. Our 40-year track record includes projects for Fortune 500 companies across all major consumer-facing industries.

How do you ensure research quality?

We follow ISO 20252 standards for market research and are ESOMAR members. Our quality controls include interviewer training, back-checks on 15%+ of all interviews, data cleaning protocols, and senior researcher oversight on all projects.

🎯 Bespoke Solutions

Custom Market ResearchTailored to You

When off-the-shelf solutions won't do, our custom research services deliver precisely the insights you need. From research design to strategic recommendations, we partner with you to answer your most critical business questions across Caribbean and Latin American markets.

Request Proposal Syndicated Research

Our Process

A structured approach to delivering custom research that answers your business questions.

Discovery

We start by understanding your business challenge, objectives, and how research will inform decisions.

Design

Our team designs a custom methodology (qualitative, quantitative, or mixed) tailored to your needs.

Proposal

You receive a detailed proposal with approach, timeline, sample specifications, and investment.

Fieldwork

We execute research with rigorous quality controls across your target markets.

Analysis

Our analysts uncover patterns, insights, and strategic implications from your data.

Delivery

Comprehensive reporting with actionable recommendations and strategic guidance.

Research Capabilities

Qualitative Research

• Focus Groups
• In-Depth Interviews
• Ethnography
• Online Communities

Quantitative Research

• Surveys (Online, Phone, F2F)
• Tracking Studies
• Conjoint Analysis
• MaxDiff

Product Research

• Concept Testing
• Product Testing
• Packaging Research
• Pricing Research

Brand Research

• Brand Tracking
• Brand Equity
• Advertising Testing
• Positioning

Why Choose Custom Research?

🎯

Tailored Approach

Every project designed specifically for your unique business questions

🌴

Regional Expertise

40+ years of Caribbean and Latin America market knowledge

🤝

Strategic Partnership

We work as an extension of your team, not just a vendor

💡

Actionable Insights

Recommendations that drive real business decisions

🔬

Methodological Rigor

Research design that stands up to scrutiny

📞

Responsive Service

Dedicated project managers and quick turnaround

Types of Projects We Handle

✓New product launch feasibility

✓Brand repositioning research

✓Market entry assessments

✓Customer satisfaction programs

✓Pricing optimization studies

✓Advertising effectiveness

✓Competitive intelligence

✓Shopper insights

✓Employee engagement

✓Channel partner research

Let's Solve Your Research Challenge

Tell us about your business question and we'll design the right research solution.

Get a Custom Proposal