
Uncover the "why" behind consumer behavior with our expert qualitative research services. From traditional focus groups to ethnographic studies, we bring Caribbean and Latin American consumer voices to life with rich insights that drive strategic decisions.

Choose the right methodology to uncover deep consumer insights for your research objectives.
6-10 participants discussing products, concepts, or experiences in a moderated setting with client viewing capabilities.
One-on-one conversations for sensitive topics, B2B research, or when detailed individual perspectives are needed.
Immersive observation of consumers in their natural environmentβhomes, stores, or workplaces.
Virtual group discussions connecting participants across multiple Caribbean and Latin American markets.
Small group discussions ideal for couples, friends, or when intimate conversation dynamics are needed.
Smaller groups of 4-5 participants allowing deeper exploration than traditional focus groups.
Our seasoned moderators bring decades of experience conducting qualitative research across diverse Caribbean and Latin American cultures. They understand the nuances of local dialects, cultural sensitivities, and consumer behavior patterns.
Fluent in English, Spanish, French Creole, and Portuguese
QRCA-trained moderators with psychology and marketing backgrounds
Deep understanding of Caribbean and LATAM consumer mindsets
2 viewing rooms, professional AV, simultaneous translation
Modern facility, client lounge, video conferencing
Central hub for Caribbean diaspora research
Qualitative research expertise across diverse sectors
Access hard-to-reach audiences across the Caribbean and Latin America with our extensive database and local recruitment teams.
Panelists across the Caribbean
Countries covered
Consumers and professionals
A regional bank preparing to launch a new digital banking product engaged us for qualitative research across Jamaica, Trinidad, and Barbados. Through focus groups with different customer segments, we identified key barriers to adoption and feature preferences. The insights informed product refinements and marketing messaging before launch.
Standard focus groups include 6-8 participants, allowing everyone sufficient time to share their views while maintaining group dynamics. Mini-groups of 4-5 are used for complex topics requiring deeper exploration.
Yes, we offer live streaming of focus groups with secure client viewing links. Clients can watch in real-time and send questions to the moderator via a back-channel. Recording is available for team members in different time zones.
We maintain a database of pre-screened respondents and use targeted recruitment methods including social media, referrals, and field recruitment. All participants are rescreened before sessions to ensure they meet specifications.
Let's design qualitative research that delivers the insights you need.
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