B2C Consumer ResearchCaribbean & Latin America
Connect with consumers across the Caribbean and Latin America. Our B2C research capabilities deliver actionable insights on consumer behavior, preferences, and experiences to fuel your brand growth and customer-centric strategies.
Consumer Research Services
Comprehensive B2C research solutions to understand and engage your target consumers.
Consumer Insights
Deep understanding of consumer motivations, attitudes, and behaviors through qualitative and quantitative research.
Shopper Research
Path-to-purchase studies, in-store behavior observation, and shopping decision analysis.
Customer Experience (CX)
Journey mapping, satisfaction tracking, and experience optimization across touchpoints.
Usage & Attitude Studies
Comprehensive U&A research on product usage patterns, brand preferences, and category dynamics.
Segmentation
Consumer segmentation and targeting to identify and prioritize your most valuable customer groups.
Home Use Tests
Extended product trials in consumers' homes for realistic usage feedback.
Categories We Research
Consumer Panel Access
Reach your target consumers quickly and efficiently
Caribbean panelists
Latin America panelists
13-65+ coverage
Geographic reach
Our Consumer Research Approach
Define Objectives
Clarify research questions and business decisions to be informed
Design Methodology
Select the right mix of qualitative and quantitative methods
Target Consumers
Recruit the right participants matching your target segments
Collect Data
Execute research with rigorous quality controls
Analyze & Report
Deliver actionable insights with strategic recommendations