Brand Research & TrackingCaribbean & Latin America
Build and protect your brand equity with continuous tracking, equity measurement, and advertising effectiveness research. Understand how Caribbean and Latin American consumers perceive your brand and optimize your marketing strategy for maximum impact.
Brand Research Solutions
Comprehensive brand measurement tools to guide strategic brand decisions.
Brand Tracking Studies
Continuous monitoring of brand health metrics including awareness, consideration, usage, and loyalty.
Key Metrics:
Brand Equity Research
Measure the strength and value of your brand through comprehensive equity modeling.
Key Metrics:
Brand Perception Studies
Understand how consumers perceive your brand versus competitors on key attributes.
Key Metrics:
Advertising Effectiveness
Evaluate campaign impact on brand metrics, message recall, and purchase intent.
Key Metrics:
Creative Testing
Pre-test advertising concepts, storyboards, and finished executions before launch.
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Packaging Research
Optimize pack design for shelf impact, brand recognition, and purchase motivation.
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Proven Methodologies
We employ best-in-class research techniques to deliver actionable brand insights:
Quantitative Tracking
Periodic or continuous surveys measuring brand KPIs
Brand Funnel Analysis
Conversion rates from awareness to loyalty
Competitive Mapping
Perceptual maps positioning brands on key dimensions
Conjoint Analysis
Attribute importance and brand preference drivers
MaxDiff Scaling
Priority ranking of brand attributes
Implicit Association
Subconscious brand perceptions and emotions
The Brand Funnel
Track conversion at each stage to identify where to focus marketing investment.
Industries We Serve
Brand research expertise across diverse sectors
Why Track Your Brand?
Measure Marketing ROI
Link advertising spend to brand metric improvements
Respond to Competition
Detect competitive threats before they impact share
Guide Strategy
Data-driven decisions for brand positioning and messaging
Beverage Brand Repositioning
A beverage brand undergoing repositioning engaged us for brand tracking research. Over two years of quarterly tracking, we measured shifts in brand perceptions, awareness, and consideration. The data helped the client understand how their new positioning was resonating with consumers.
Brand Research FAQ
How often should we track brand health?
For most brands, quarterly tracking provides sufficient frequency to detect meaningful changes while being cost-effective. Fast-moving categories or brands with heavy advertising may benefit from monthly tracking.
What brand metrics should we track?
Core metrics include awareness, consideration, usage, and loyalty. Beyond these, we recommend tracking key brand image attributes relevant to your positioning, as well as competitive brand metrics for context.
Can you measure advertising effectiveness?
Yes, we include advertising recall and attribution questions in brand tracking, and offer dedicated pre- and post-campaign studies to measure impact on brand metrics and purchase intent.
Ready to Strengthen Your Brand?
Start measuring what matters with our brand research solutions.
Contact Us Today