Market Research Jamaica
Jamaica's leading market research company, headquartered in Kingston with 40+ years of local expertise. Deep understanding of Jamaican consumers, industries, and market dynamics across all 14 parishes.
Jamaica's Market Landscape
Jamaica is the largest English-speaking Caribbean economy with 2.9 million consumers, a GDP of $17.1 billion, and key industries spanning tourism, agriculture, mining, and services.
Tourism & Hospitality
Jamaica's largest foreign exchange earner, welcoming 4.3M+ visitors annually across Montego Bay, Ocho Rios, Negril, and Kingston.
- • Hotel and resort guest satisfaction
- • Visitor spending patterns
- • Destination brand tracking
FMCG & Consumer Goods
Vibrant consumer goods market with strong local brands competing alongside international imports in food, beverages, and personal care.
- • Brand health and market share
- • Distribution and availability
- • Price sensitivity analysis
Financial Services
Growing financial sector with NCB, Scotiabank, JMMB, and fintech disruptors transforming how Jamaicans bank and transact.
- • Customer experience research
- • Digital banking adoption
- • Financial inclusion studies
BPO & Technology
Jamaica's fastest-growing sector with 40,000+ employees across call centers, IT services, and knowledge process outsourcing.
- • Employee engagement surveys
- • Market entry feasibility
- • Workforce analysis
Agriculture & Agro-Processing
Critical sector covering Blue Mountain Coffee, sugar, rum, and a growing farm-to-table movement across the island.
- • Supply chain research
- • Export market analysis
- • Consumer taste testing
Retail & Distribution
Evolving retail landscape from traditional higgler markets to modern supermarket chains like Hi-Lo, PriceSmart, and MegaMart.
- • Retail audits and store checks
- • Shopper behavior studies
- • Distribution coverage mapping
Kingston & Beyond: Our Jamaica Coverage
Kingston Metropolitan Area
Jamaica's commercial capital and HRG's headquarters. Home to 1.2M+ residents, the KMA drives 60%+ of Jamaica's economic activity with corporate offices, retail centers, and a growing tech sector.
Kingston Market Details →Montego Bay & Tourism Corridor
Jamaica's second city and tourism capital. Research here covers visitor experience, hospitality industry, and the growing residential and commercial economy.
Montego Bay Market Details →Rural Jamaica
44% of Jamaica's population lives in rural areas with distinct consumption patterns, media habits, and brand preferences that differ from urban markets.
Full Jamaica Coverage →All 14 Parishes
HRG maintains field teams capable of reaching every parish from Kingston & St. Andrew to Westmoreland, ensuring nationally representative samples for any research project.
Survey Services →Frequently Asked Questions
Who is the leading market research company in Jamaica?
Hope Research Group (HRG) is Jamaica's leading market research company, headquartered in Kingston with over 40 years of local expertise. HRG serves Fortune 500 companies, regional businesses, government agencies, and NGOs with comprehensive research services including surveys, focus groups, mystery shopping, and retail audits across all 14 parishes.
What industries does market research serve in Jamaica?
Market research in Jamaica serves key industries including tourism and hospitality (Jamaica's largest earner), FMCG and consumer goods, telecommunications (Digicel, FLOW), financial services and banking, agriculture and agro-processing, Business Process Outsourcing (BPO), mining and bauxite, real estate development, and retail and distribution.
How much does market research cost in Jamaica?
Market research costs in Jamaica vary by methodology and scope. Small-scale surveys (200-300 respondents) typically range from $10,000-$20,000 USD. Focus groups (4-6 groups) cost $15,000-$25,000 USD. Comprehensive multi-method studies range from $25,000-$75,000 USD. HRG offers competitive local pricing that undercuts global firms while maintaining international quality standards.
Can you conduct research in rural Jamaica?
Yes, HRG has extensive field networks across all 14 Jamaican parishes, including rural communities in St. Elizabeth, Portland, St. Thomas, and other parishes outside the Kingston Metropolitan Area. Rural research is essential for understanding Jamaica's full consumer market, as approximately 44% of the population lives outside urban centers.
What data collection methods work best in Jamaica?
The most effective data collection methods in Jamaica include face-to-face interviews (especially for rural and lower-income segments), CATI telephone surveys, mobile-optimized online surveys (85%+ smartphone penetration), intercept surveys in plazas and shopping centers, and community-based focus groups. The optimal approach depends on the target audience and research objectives.
Research Jamaica with the Local Experts
From Kingston to Montego Bay, HRG delivers reliable market intelligence across Jamaica. 40+ years of local expertise you can trust.