Caribbean Research
Intelligence Products
Continuous tracking studies and syndicated intelligence products covering consumers, retail, brands, and trade channels across the Caribbean and Latin America.
Intelligence Products
Each product is designed around a specific intelligence gap in Caribbean and LATAM markets. All studies use HRG fieldwork standards and deliver comparable data across waves.
Caribbean Consumer Pulse
A quarterly tracking study measuring consumer sentiment, spending confidence, purchasing intent, and category-level attitudes across key Caribbean consumer markets. The Caribbean Consumer Pulse provides a continuous read on how economic conditions, price levels, and social factors are shaping what Caribbean consumers buy, where they shop, and how much they spend.
Key Measures
- ✓Consumer confidence and economic sentiment
- ✓Category purchase frequency and spend levels
- ✓Brand switching and loyalty indicators
- ✓Price sensitivity and value perception
- ✓Channel preference shifts between modern and informal trade
Jamaica Retail Performance Monitor
A bi-annual retail audit and census program covering modern trade, wholesale, convenience, and informal retail outlets across all parishes in Jamaica. The Jamaica Retail Performance Monitor tracks distribution reach, shelf share, pricing compliance, and in-store execution standards across categories and brands.
Key Measures
- ✓Numeric and weighted distribution by outlet type
- ✓Shelf share and facings by brand and variant
- ✓Price compliance and promotional activity
- ✓Out-of-stock rates by channel and geography
- ✓New product availability and placement quality
T&T Trade Channel Intelligence
An annual trade channel intelligence study covering the full retail and distribution landscape across Trinidad and Tobago. The program maps all significant trade channels, GPS-codes outlet locations, measures channel evolution over time, and provides a strategic read on distribution infrastructure for brands operating in or entering the twin-island market.
Key Measures
- ✓Outlet universe sizing and channel classification
- ✓Geographic coverage gaps and white space identification
- ✓Distributor performance and reach by region
- ✓Channel profitability and velocity indicators
- ✓Informal trade channel sizing and characterization
LATAM Brand Health Tracker
A continuous brand health tracking program for brands competing across Latin American and Caribbean markets. The LATAM Brand Health Tracker measures brand awareness, consideration, preference, usage, and loyalty against a competitive set, providing a consistent metric framework that allows brands to monitor equity trends and respond to competitive moves in real time.
Key Measures
- ✓Spontaneous and prompted brand awareness
- ✓Brand consideration and preference rankings
- ✓Usage frequency and share of requirements
- ✓Brand attribute association scores
- ✓Net Promoter Score and advocacy tracking
Caribbean B2B Decision Maker Survey
An annual survey of senior decision-makers and procurement influencers within Caribbean businesses across financial services, manufacturing, retail, hospitality, and government sectors. The Caribbean B2B Decision Maker Survey captures investment intent, technology adoption, vendor evaluation criteria, and business confidence across the region, giving B2B brands and service providers a factual foundation for sales and marketing planning.
Key Measures
- ✓Business investment and expansion intent
- ✓Technology and services procurement priorities
- ✓Vendor selection criteria and loyalty factors
- ✓Business confidence and economic outlook
- ✓Category-specific B2B purchasing behavior
Common Questions
What is syndicated market research?
+
Syndicated research is a study designed and conducted by HRG and made available for purchase by multiple clients at a lower individual cost than a bespoke study. Rather than each brand commissioning their own consumer tracking, they subscribe to or purchase access to a shared study. HRG has offered syndicated Caribbean market research since 2004.
Can I access HRG intelligence products as an ongoing subscription?
+
Yes. Most HRG intelligence products are available on a subscription basis, providing access to each new wave of data as it is published. Subscription clients receive consistent metric tracking over time, enabling trend analysis and year-on-year comparisons that single-wave purchases do not support.
Can custom questions be added to HRG intelligence products?
+
Yes. Most HRG tracking studies have modules available for custom questions, allowing brands to add proprietary questions to the shared study at a lower cost than a standalone survey. Custom modules are kept confidential to the commissioning client.
How quickly can I access intelligence data after a wave is complete?
+
Standard delivery of data and a summary report is typically within 10 to 15 business days of fieldwork closing. Interactive dashboard access is available within 5 business days for clients on dashboard-enabled subscriptions.
Access Caribbean Intelligence Now
Subscribe to a tracking product or commission a custom intelligence study for your market.