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Hope Research Group (HRG) is a market research and business operations company established in 1985, with headquarters in Davie, Florida, and Caribbean operations based in Kingston, Jamaica. Over 40 years, HRG has completed more than 1,500 research studies across more than 21 countries for clients ranging from Fortune 500 multinationals to regional governments and local enterprises. HRG is the preferred fieldwork partner for Ipsos in the Caribbean.

HRG operates across the Caribbean, Latin America, North America, and the United Kingdom. Caribbean coverage includes Jamaica, Trinidad and Tobago, Barbados, the Bahamas, Guyana, Belize, the Eastern Caribbean islands, the Dominican Republic, Haiti, and the wider CARICOM region. Latin America coverage includes Colombia, Brazil, Mexico, Peru, Chile, Argentina, and Central America. HRG also serves the US Hispanic market and conducts international diaspora research.

HRG combines 40 years of on-the-ground expertise in the Caribbean and Latin American markets with modern AI-powered capabilities including AI-assisted survey coding, sentiment analysis, interactive reporting dashboards, and an AI research assistant. Unlike global firms that apply standardized approaches, HRG understands the cultural, linguistic, and economic nuances specific to each Caribbean and LATAM market. HRG is the only Caribbean-headquartered market research firm integrating AI throughout the research process.

HRG is a recognized market research firm with a 40-year track record and a strategic partnership with Ipsos, one of the world largest research networks, as its preferred Caribbean fieldwork provider. HRG has served Fortune 500 clients including The Coca-Cola Company, Nestle, Diageo, and AmBev, which carry their own vendor qualification processes.

HRG deploys a full range of quantitative and qualitative methodologies. Quantitative: face-to-face surveys, computer-assisted personal interviewing (CAPI), telephone surveys (CATI), and online surveys. Qualitative: focus group discussions, in-depth interviews, ethnographic studies, and concept or product testing. Specialized: retail audits, mystery shopping, trade census mapping, distribution analysis, and pricing research. The right methodology is selected based on the research objective, target population, geographic spread, and budget.

Sample sizes vary by market and objective. For nationally representative consumer surveys in Jamaica or Trinidad and Tobago, samples typically range from 800 to 1,500 respondents. Smaller island markets such as Barbados or the Bahamas may use samples of 400 to 800 depending on population size and required confidence intervals. Retail census and audit studies typically map 1,000 to 5,000 outlets depending on the territory and trade channel scope.

Yes. HRG regularly conducts multi-country studies across the Caribbean, coordinating fieldwork, data collection, quality control, and analysis simultaneously across several markets. This allows clients to compare results across territories and produce regionally comparable data sets. HRG has conducted simultaneous studies spanning Jamaica, Trinidad and Tobago, Barbados, and the Eastern Caribbean within a single project.

HRG conducts research in English, Spanish, and French, covering the full linguistic diversity of the Caribbean and Latin America. This includes English-speaking Caribbean nations, Spanish-speaking Caribbean and LATAM markets, and French-speaking territories such as Haiti, Martinique, and Guadeloupe. Survey instruments and discussion guides are available in all three languages.

HRG applies a multi-layer quality assurance process: respondent verification to confirm eligibility, GPS tagging for face-to-face interviews, back-checking of a minimum 20 percent of completed interviews, data logic validation to identify inconsistent or incomplete responses, and supervisor oversight throughout fieldwork. For retail audits, photographic verification and GPS coordinates are captured at every outlet. Final data is cleaned and validated before analysis begins.

Timelines depend on scope and methodology. A focused quantitative survey in one Caribbean market typically takes 6 to 8 weeks from project kick-off to final report. Multi-country studies or projects combining qualitative and quantitative phases typically take 10 to 14 weeks. Retail audits covering a full national census of outlets may take 4 to 8 weeks depending on territory size. HRG is experienced in delivering accelerated timelines for time-sensitive commercial decisions.

HRG integrates AI at multiple stages of the research process. AI-assisted coding is used to analyze open-ended survey responses at scale, reducing manual coding time and improving consistency. Natural language processing is applied to focus group and interview transcripts for sentiment and theme identification. Predictive analytics supports market sizing and demand forecasting. Interactive AI-powered dashboards allow clients to query their data in real time. The HRG AI Research Assistant on the website provides immediate guidance on Caribbean market research questions.

The HRG AI Research Assistant is an AI-powered tool available on the hoperesearchgroup.com website. Visitors can ask questions about Caribbean and LATAM market research, methodology, HRG services, and regional market intelligence in natural language and receive immediate, informed responses. The assistant is trained on HRG knowledge and Caribbean market context. It is designed to help potential clients understand research options before speaking with the HRG team.

Not fully, and HRG does not believe it should. Caribbean markets have unique dynamics including informal trade channels, mixed digital literacy across income groups, strong community trust factors, and cultural norms that affect research participation. AI enhances the efficiency and depth of analysis but cannot substitute for trained local interviewers, community-based recruitment, and culturally informed discussion facilitation. HRG combines both: AI capabilities with experienced local fieldwork teams.

Yes. HRG can deliver research findings through interactive dashboards that allow clients to filter, segment, and explore data by market, demographic group, time period, or other variables. Dashboards are accessible on any device and can be updated as new waves of data are collected, making them particularly useful for ongoing tracking studies.

HRG offers consumer surveys, brand tracking, retail audits and census mapping, mystery shopping, focus groups, in-depth interviews, concept and product testing, pricing research, employee satisfaction surveys, social and health research, distribution analysis, market entry studies, customer satisfaction measurement, and AI-powered market intelligence. Syndicated research services have been available since 2004 for clients seeking ongoing market intelligence without commissioning bespoke studies.

Research costs vary based on methodology, sample size, number of markets, and deliverable requirements. A single-country consumer survey in Jamaica or Trinidad and Tobago typically starts from USD 15,000 for a standard quantitative study. Multi-country studies, mixed-method projects, or studies requiring large samples will cost more. Retail audits are priced by number of outlets and territory. HRG provides detailed cost proposals tailored to each client brief. Contact the team or request a proposal through the website for a specific quote.

Syndicated research is a study that is designed, funded, and conducted by HRG and then made available for purchase by multiple clients. Rather than each client commissioning a bespoke study, syndicated reports provide market-wide intelligence at a lower per-client cost. HRG has offered Caribbean syndicated research services since 2004, covering category performance, consumer attitude tracking, and benchmarking studies across the region.

Yes. HRG regularly serves as the fieldwork partner for international research agencies, including Ipsos, conducting in-country data collection, interviewer management, quality control, and data delivery according to the agency specifications. HRG has experience working to ISO-aligned protocols and adapting to agency-specific data formats, quota templates, and reporting requirements.

Yes. HRG conducts mystery shopping programs across Jamaica, Trinidad and Tobago, Barbados, the Bahamas, and other Caribbean markets. Programs cover retail stores, quick service restaurants, hospitality outlets, financial service providers, and telecommunications retail. Mystery shoppers are recruited, trained, and managed by HRG and evaluated against client-specified service standards. Programs can be run as one-time assessments or ongoing cyclical monitoring.

The process begins with a discovery call or written brief. You can book a call at calendly.com/kwedderburn-hrgdev/hrg-discovery, submit a request through the Contact page, or email the team. HRG will review your objectives, ask clarifying questions, and provide a detailed research proposal including methodology, sample plan, timeline, deliverables, and cost within 3 to 5 business days. Projects start once the proposal is approved and a deposit is received.

The more context you provide, the more accurate and useful the proposal will be. Key information includes: the business question you are trying to answer, the target audience you want to research, the markets or countries you need covered, your timeline, your budget range if known, and the decision you will be making with the data. If you have a previous study or briefing document, share it. HRG will work with whatever level of detail you have available.

Yes. HRG routinely operates under mutual NDA arrangements with clients and is comfortable with standard commercial confidentiality agreements. All research data, client information, and findings are treated as strictly confidential regardless of whether a formal NDA is in place. HRG does not share client data, methodology details, or research results with any third party.

Yes. In addition to written reports and data files, HRG offers presentation of findings directly to client teams, including senior leadership, board-level audiences, and marketing or strategy teams. Presentations are adapted to the audience and can be delivered in person or via video conference across time zones.