Brand Research & Sensory Testing
Brand Equity & Product Optimization
Multi-sensory AI analysis
Comprehensive brand research and sensory testing services that evaluate brand health, product formulations, packaging design, and advertising impact. Our multi-sensory AI analysis predicts consumer preferences across sight, taste, smell, touch, and sound.
Key Benefits
Brand equity tracking
Product formulation optimization
Packaging design testing
Advertising effectiveness
Sensory profiling
AI-powered preference prediction
Our Methodologies
Blind and branded product testing
Central location tests (CLTs)
Descriptive sensory analysis
Consumer acceptance testing
Pack testing and optimization
Advertising recall and persuasion
Case Study
Premium Spirits Brand Repositioning
Challenge
Heritage spirits brand losing relevance with younger consumers despite strong legacy equity.
Solution
Comprehensive brand audit with 2,500 consumers, packaging redesign testing, and sensory optimization with AI-predicted flavor profiles for millennials.
Result
New positioning increased purchase intent among 25-34 age group by 67%. Redesigned packaging contributed to 28% volume growth and successful expansion into 5 new markets.