New Product Development
Innovation Research & Market Testing
Market opportunity detection
End-to-end new product development research from concept testing to launch optimization. Our AI-powered market opportunity detection identifies white spaces and predicts product success rates.
Key Benefits
Concept testing and optimization
Market opportunity identification
Competitive landscape analysis
Product positioning strategies
Launch forecasting
Post-launch tracking
Our Methodologies
Concept screening and refinement
Monadic and sequential monadic testing
BASES volumetric forecasting
In-home usage tests (IHUTs)
Simulated test markets
AI-powered success prediction
Case Study
Health & Wellness Product Launch
Challenge
International brand wanted to enter Caribbean wellness category with new functional beverage line.
Solution
Conducted concept testing with 3,000 consumers, optimized formulation through IHUTs, and used AI to predict market share across 8 territories.
Result
Product achieved 89% awareness and 12.4% market share within 6 months, exceeding forecast by 34%. Expanded to 12 markets in year two.