Focus Groups Miami
Bilingual English/Spanish focus groups and in-depth interviews in Miami, Doral, Coral Gables, and across South Florida. HRG's 15,000+ Hispanic panel covers Cuban, Colombian, Venezuelan, Nicaraguan, Dominican, and Puerto Rican consumers across Miami-Dade, Broward, and Palm Beach counties.
Why South Florida Is a Distinct Research Market
Miami-Dade County has a population of 2.7 million, of whom 68% identify as Hispanic or Latino. That figure makes Miami the most Hispanic major metropolitan area in the United States. For consumer brands, retailers, healthcare providers, and financial institutions targeting US Hispanic consumers, Miami is not a proxy for the broader US Hispanic market: it is a distinct, bicultural, bilingual market with its own consumption patterns, media habits, language preferences, and cultural references.
Doral, in western Miami-Dade, is more than 80% Hispanic and has become the de facto US headquarters for Venezuelan-founded businesses and for Latin American multinationals maintaining US offices. Hialeah is 96% Hispanic with the highest concentration of Cuban-origin households in the country. Coral Gables and Brickell serve as the bilingual corporate and banking corridor. Each neighbourhood requires different recruitment strategies, different screener logic, and sometimes different moderator cultural profiles.
HRG has conducted qualitative research across this geography for food and beverage brands entering Hispanic trade channels, for FMCG companies testing bilingual packaging, and for financial services firms studying trust and product consideration among immigrant-origin households. For bilingual qualitative in South Florida, see our full South Florida focus groups overview.
HRG Miami Focus Group Capabilities
| Capability | Detail |
|---|---|
| Languages | English, Spanish (bilingual sessions available) |
| Session formats | In-person focus groups, IDIs, mini-groups (4-5), online groups via Zoom/Teams |
| Group sizes | 6-10 participants for standard focus groups; 1-on-1 for IDIs |
| Locations | Doral, Coral Gables, Brickell, Hialeah, North Miami, Fort Lauderdale, West Palm Beach |
| Panel coverage | 15,000+ screened South Florida Hispanics across Miami-Dade, Broward, Palm Beach |
| Incentives | USD 75 to USD 200 per respondent depending on audience and session length |
| Turnaround | 3-4 weeks standard; 5-6 weeks for hard-to-reach segments |
| Reporting | Full debrief report in English; Spanish-language transcripts available |
Miami Focus Group Pricing
| Format | Audience | Price per Group/IDI |
|---|---|---|
| Standard focus group | General US Hispanic consumers | USD 4,200 to USD 4,800 |
| Bilingual focus group | English/Spanish bicultural adults | USD 4,800 to USD 5,500 |
| Targeted focus group | Specific nationality or demographic (e.g. Venezuelan homemakers) | USD 5,500 to USD 6,500 |
| In-depth interview (IDI) | 60-minute bilingual IDI per respondent | USD 750 to USD 1,200 |
| Online focus group | Bilingual via Zoom, national Hispanic recruit | USD 3,500 to USD 4,500 |
| Executive IDI | C-suite, business owners, industry professionals | USD 1,500 to USD 2,500 |
Pricing is indicative and includes moderation, recruitment, incentives, facility, and a written debrief report. Contact HRG for a fixed-price project proposal.
Hispanic Consumer Segments in South Florida
South Florida's Hispanic market is not monolithic. The Cuban community, predominantly in Hialeah and Little Havana, has distinct political values, media consumption, and brand loyalties shaped by multi-generational US residence. The Venezuelan community in Doral is younger, more recently arrived, and includes a high proportion of professionals and entrepreneurs. Colombian-origin households are distributed across Miami-Dade and Broward and skew toward middle- to upper-middle-class demographics. Nicaraguan, Dominican, Puerto Rican, and Guatemalan communities each bring distinct preferences.
HRG screeners and moderator guides are designed to capture these distinctions. We do not treat South Florida Hispanics as a single segment. Our screeners include country of origin, generation, primary language, and acculturation level as standard demographic captures, allowing you to analyse results by subgroup and understand within-Hispanic variation.
For research specifically covering the Hispanic food and beverage market in South Florida, see our Hispanic focus groups Florida guide. For in-depth interview programmes specifically, see our South Florida IDI and focus group overview.
In-Depth Interviews (IDIs) in Miami
For sensitive topics, executive audiences, or research designs where group dynamics might suppress honest responses, HRG conducts in-depth interviews (IDIs) in Miami in person, by video, or by telephone. IDIs are standard for financial behaviour research, immigration-related attitude studies, healthcare decision-making, and premium consumer segments where recruitment into groups is difficult.
A typical 10-IDI programme in Miami covers: screener design and recruitment (7-10 days), 45-90 minute moderated interviews, verbatim transcription in English or Spanish, thematic coding, and a written debrief report with direct quotes. HRG moderators are trained in motivational interviewing techniques that are particularly effective with bilingual respondents who code-switch between languages.
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Related Services
- Focus Groups South Florida - full South Florida tri-county coverage
- Hispanic Focus Groups Florida - methodology guide for Hispanic qualitative research
- Qualitative Research Caribbean - for brands active in both Miami and the Caribbean
- Focus Groups Jamaica - for Caribbean-origin diaspora studies
- Market Research Cost Guide - pricing reference for qualitative research across the Americas
- Market Research Miami - full overview of quantitative and qualitative services in Miami
Frequently Asked Questions
Where do you run focus groups in Miami?
HRG runs focus groups across Miami-Dade County including Doral, Coral Gables, Hialeah, Brickell, Coconut Grove, and North Miami. Doral is our primary hub for bilingual Hispanic consumer studies given its 80%+ Hispanic population and concentration of Latin American corporate offices. We also conduct sessions in Broward (Fort Lauderdale, Miramar, Pembroke Pines) and Palm Beach County upon request.
Can you moderate focus groups in Spanish in Miami?
Yes. All HRG moderators for South Florida engagements are fully bilingual English/Spanish. Many are native Spanish speakers with Latin American regional expertise covering Cuban, Colombian, Venezuelan, Nicaraguan, Dominican, and Puerto Rican communities. We can conduct monolingual Spanish sessions, monolingual English sessions, or bilingual sessions depending on your target respondents.
What is the cost of a focus group in Miami?
A standard 8-person bilingual focus group in Miami including moderation, recruitment, facility, incentives, and analysis report typically runs between USD 4,200 and USD 6,500 per group depending on target audience difficulty, session length, and deliverables. Hispanic consumer panels with specific demographic requirements (e.g. Venezuelan homemakers in Doral, Cuban males 45+) are at the higher end. Contact us for a fixed-price quote.
How do you recruit Hispanic consumers for Miami focus groups?
HRG maintains a proprietary South Florida Hispanic panel of 15,000+ screened participants across Miami-Dade, Broward, and Palm Beach counties. Our panel covers Cuban, Colombian, Venezuelan, Nicaraguan, Dominican, Puerto Rican, and other Hispanic nationalities. We also use community networks, bilingual social media recruitment, and in-language advertising for hard-to-reach segments. Typical recruitment time is 5-7 business days.
What industries use HRG for Miami focus groups?
HRG conducts focus groups in Miami for FMCG and food and beverage brands expanding into Hispanic markets, financial services firms targeting bilingual consumers, healthcare systems serving Miami-Dade, retail and QSR brands entering Latin American-facing trade zones, and government and nonprofit organizations reaching immigrant communities. We have experience with both US-headquartered brands and Latin American multinationals with US offices in South Florida.
Do you offer in-depth interviews (IDIs) in Miami as well as focus groups?
Yes. HRG conducts in-depth interviews (IDIs) in Miami in person, by video, and by phone. IDIs are particularly effective for sensitive topics (financial decision-making, health behaviors, immigration-related attitudes) where group dynamics may suppress candid responses. We offer 45-90 minute IDIs with full bilingual moderation and verbatim transcription in English or Spanish. A standard 10-IDI programme in Miami runs USD 8,500 to USD 12,000 depending on target audience and deliverables.
How quickly can HRG field a focus group project in Miami?
For standard consumer audiences, HRG can field a Miami focus group programme within 3-4 weeks from brief to final debrief. This includes 5-7 days for screener development and client approval, 7-10 days for recruitment, 1-2 days for groups, and 5-7 days for analysis and reporting. Projects with hard-to-reach respondents (C-suite, medical professionals, specific immigration cohorts) may require an additional 1-2 weeks for recruitment.
Download: Bilingual Focus Group Planning Guide
How to design, recruit for, and analyse bilingual English/Spanish focus groups in South Florida. Covers screener design, moderator selection, language decisions, and cross-cultural analysis.