In-Depth Interviews Miami

An in-depth interview (IDI) is a one-on-one moderated conversation typically lasting 45 to 90 minutes. IDIs are preferred over focus groups when the topic is sensitive (financial stress, immigration status, health behaviours), when respondents are unlikely to speak candidly in a group setting, when you need executive or professional audiences who cannot commit to group schedules, or when individual variation in experience is more important than group consensus. In Miami, IDIs are particularly effective for studying immigration-related financial decisions, healthcare attitudes among uninsured populations, and premium consumer segments.

Yes. All HRG IDI moderators for South Florida are fully bilingual English/Spanish. Many are native Spanish speakers with Latin American regional backgrounds including Cuban, Colombian, Venezuelan, and Central American cultural expertise. We conduct monolingual Spanish IDIs, monolingual English IDIs, and bilingual code-switching sessions depending on the respondent profile. Verbatim transcripts are provided in English, Spanish, or both.

A typical 10-IDI programme in Miami covering screener design, recruitment, 60-minute bilingual moderation, verbatim transcription, and a written debrief report runs USD 8,500 to USD 12,000. Executive IDIs with C-suite or professional respondents range from USD 1,500 to USD 2,500 per interview. Online IDIs via video are at the lower end of these ranges. Contact HRG for a fixed-price quote specific to your audience and deliverables.

HRG maintains a proprietary South Florida panel of 15,000+ screened participants across Miami-Dade, Broward, and Palm Beach counties covering Cuban, Colombian, Venezuelan, Nicaraguan, Dominican, Puerto Rican, Jamaican, Haitian, and other Hispanic and Caribbean communities. For hard-to-reach audiences (medical professionals, business owners, recent immigrants), we use bilingual community networks, Spanish-language social media, and professional association outreach. Typical recruitment for standard consumer IDIs is 7-10 business days.

Yes. HRG conducts online IDIs via Zoom or Microsoft Teams with bilingual moderation and simultaneous screen-share for concept or stimulus testing. Online IDIs expand recruitment beyond Miami-Dade to include the full South Florida tri-county area and, where relevant, national Hispanic panels. They are particularly useful for projects where travel to a facility is a barrier or where participants are more comfortable in their own home environment.

HRG conducts IDIs in Miami for financial services firms studying trust and product consideration among immigrant-origin households, healthcare systems understanding patient decision-making, FMCG and food and beverage brands exploring in-home product use and purchasing behaviour, government and nonprofit organizations studying immigrant community needs, and Latin American multinationals with US offices studying the Cuban, Venezuelan, or Colombian consumer segments.

A 10-IDI programme in Miami typically runs 4-5 weeks from brief to final report. This breaks down as: 3-5 days for screener and guide development and client approval, 7-10 days for recruitment, 3-5 days for fielding (2-3 IDIs per day), and 5-7 days for transcription, coding, and debrief report. Executive programmes with harder-to-reach respondents may require an additional 1-2 weeks for recruitment.