Caribbean Community Research Miami

Broward County is the primary hub for English-speaking Caribbean diaspora in South Florida. Lauderhill has the largest concentration of Jamaican-origin residents in the continental United States. Miramar and Pembroke Pines are home to large Trinidadian and Barbadian communities. Plantation and Lauderdale Lakes have significant Jamaican, Bajan, and Eastern Caribbean populations. Haitian communities are concentrated in North Miami (Little Haiti), Miramar, and North Lauderdale. HRG has deep community recruitment networks across all of these areas.

Caribbean diaspora consumers in South Florida are predominantly English-speaking and arrive from British Commonwealth or French-speaking island nations. They are culturally distinct from Spanish-speaking Latin American communities and should not be grouped with Hispanic consumers for research purposes. Consumption patterns, media habits, brand loyalties, and community networks are entirely different. Caribbean consumers in Broward tend toward established middle-class status with high rates of homeownership, professional employment, and community institutional engagement (churches, cricket clubs, carnival associations).

Yes. HRG works with Haitian Creole-speaking moderators and field staff for research with Haitian communities in North Miami, Miramar, and North Lauderdale. We offer bilingual English/Haitian Creole focus groups and IDIs, as well as Creole-only sessions for participants whose English proficiency is limited. Haitian Creole research requires specific cultural expertise around Haitian political identity, religious institutions, and the role of community radio and church networks in information dissemination.

Focus groups work very well with Jamaican-American consumers, who are typically high-engagement and comfortable with group discussion formats. Community venues (church halls, community centres) often produce better participation than formal research facilities. In-home visits are effective for food, personal care, and household product categories where Caribbean pantry habits (Grace Foods, Walkerswood, Caribbean-brand seasoning and canned goods) differ from US market norms. IDIs are preferred for financial behaviour, remittance decisions, and immigration-related topics.

Yes. HRG screeners for Caribbean diaspora research capture island of origin (Jamaica, Trinidad, Barbados, Guyana, St Lucia, Grenada, Bahamas, Haiti, and other territories), arrival decade, US citizenship status, and household composition. Jamaican, Trinidadian, and Barbadian consumers have distinct consumption patterns, brand loyalties (particularly in food, rum, and personal care), and cultural references. Cross-island Caribbean panels can be constructed where your research objective requires a pan-Caribbean sample.

Food and beverage brands with Caribbean-origin product lines (Grace Foods, Caribbean Foods, Walkerswood, Wray and Nephew) tracking US diaspora penetration, financial services studying remittance behaviour and cross-border banking, telecom providers studying Caribbean calling and data plan usage, healthcare systems serving Haitian and Jamaican communities, and government and nonprofit organisations studying Caribbean immigrant community needs are the primary clients. HRG has conducted Caribbean diaspora studies for all of these sectors.