Focus Groups Trinidad and Tobago

A standard focus group in Trinidad (8 participants, 90-minute session, Port of Spain facility, moderator, and incentives) costs USD 2,400 to 3,800 per group. Projects typically involve 4 to 6 groups across Port of Spain, San Fernando, and Tobago, totalling USD 10,000 to 20,000 fully inclusive of recruitment, facility, moderation, and report. In-depth interviews run USD 380 to 650 per completed session. HRG provides fixed-price quotes within 48 hours of receiving a brief.

HRG's primary Trinidad facility is in Port of Spain, within the downtown commercial district. A second venue is available in San Fernando for south Trinidad coverage. For east Trinidad (Arima, Sangre Grande) and Tobago, HRG uses certified partner venues with viewing room capability and HD video recording. All facilities include one-way mirrors, client viewing rooms, refreshments, and secure parking.

HRG runs qualitative research across Trinidad's major consumer and B2B sectors: FMCG and beverages (Carib Brewery, Angostura, Solo Beverages, SM Jaleel, international CPG brands), financial services (Republic Bank, First Citizens, RBTT, Guardian Life, Maritime Life), telecommunications (Digicel Trinidad, bmobile, Columbus Communications), energy sector (Shell, BP, bpTT downstream consumer and employee research), retail and e-commerce, healthcare, and government and public sector studies. Trinidad's energy-driven consumer market has above-average household incomes, making it one of the most commercially valuable research markets in the English-speaking Caribbean.

HRG recruits Trinidad focus group participants from a pre-qualified panel of 9,000+ registered consumers across all four counties and Tobago. Recruitment uses phone screening, online screeners, and venue intercepts in Port of Spain and San Fernando malls. Standard show rates are 85 to 90%, maintained through confirmed TTD incentive payments, same-day reminder calls, and 20% over-recruitment. Participant incentives in Trinidad range from TTD 200 to 400 (USD 30 to 60) for standard consumer groups and TTD 600 to 1,200 for specialist professional profiles.

Yes. HRG runs separate Tobago focus groups as part of Trinidad and Tobago national studies. Tobago groups are typically conducted in Scarborough and take 1 additional week to coordinate due to flight scheduling. Tobago is often included when the study involves tourism, hospitality, or when distinct island consumer differences are expected. Most T&T national qualitative projects run 3 to 4 groups in Port of Spain, 1 to 2 in San Fernando, and 1 in Tobago for a nationally representative sample.

Standard timeline for a Trinidad qualitative project: screener design and approval (3 to 5 days), participant recruitment (1 to 2 weeks), fieldwork (1 to 3 days), analysis and reporting (1 week). Total: 4 to 6 weeks from confirmed briefing to final report delivery. Rush timelines of 2 to 3 weeks are available for simpler consumer screeners. HRG provides oral debrief calls within 48 hours of fieldwork completion.

English is the standard and default language for all Trinidad focus groups. For studies targeting the Indo-Trinidadian community (approximately 35% of the population), HRG moderators are trained to navigate cultural nuances, and Hindi-speaking co-moderators or observers are available for specialist studies. Spanish moderation is available for studies involving Venezuelan migrant consumers or cross-border research between Trinidad and Venezuela.