Retail Market ResearchCaribbean & Latin America
Win at the shelf with insights that drive retail success. From shopper behavior to execution audits, we help brands and retailers understand and optimize performance across Caribbean and Latin American retail channels.
Retail Research Services
Comprehensive research solutions for brands, retailers, and trade marketers.
Shopper Insights
Understand the complete path to purchase—from awareness through in-store decision-making.
Retail Audits
Monitor product availability, pricing, shelf space, and merchandising execution across channels.
Mystery Shopping
Evaluate retail staff performance, service quality, and brand standards compliance.
Store Intercepts
Capture shopper feedback at the point of purchase for fresh, contextual insights.
E-commerce Research
Online shopping behavior, digital path to purchase, and omnichannel experience research.
Channel Strategy
Optimize your channel mix across modern trade, traditional trade, and emerging formats.
Channel Coverage
We research across all retail formats—from modern supermarkets to traditional trade outlets unique to Caribbean markets.
Supermarkets
Massy, PriceSmart, Hi-Lo, MegaMart
Convenience Stores
Corner shops, gas stations, mini-marts
Traditional Trade
Parlours, rum shops, market vendors
Pharmacies & Drug Stores
SuperPharm, retail pharmacies
Department Stores
Courts, Singer, furniture retailers
E-commerce
Online grocery, marketplace platforms
Our Capabilities
Outlets mapped in Trinidad
Field auditors regionally
Tracking frequency available
Trade coverage
Distribution Census
Our comprehensive outlet mapping provides the foundation for understanding retail distribution across Caribbean markets.
Outlet Mapping
GPS-verified location data for every retail outlet
Channel Classification
Detailed outlet typing and segmentation
Distribution Gaps
Identify white space opportunities for growth