Brand Tracking Research
Monitor your brand's health continuously with comprehensive tracking studies that measure awareness, perception, and competitive positioning across Caribbean, Latin American, and North American markets.
Key Brand Health Metrics
Brand Awareness
Aided and unaided recognition in target markets
Consideration
Purchase intent and brand preference
Brand Loyalty
NPS, repeat purchase, and advocacy
Competitive Position
Market share and competitive benchmarks
HRG Brand Tracking Advantage
Unlike global firms that apply one-size-fits-all approaches, Hope Research Group delivers brand tracking specifically designed for Caribbean, Latin American, and North American markets with deep cultural understanding.
- Multilingual tracking in English, Spanish, Portuguese, French
- Regional consumer panels across 25+ Caribbean and LATAM countries
- Culturally calibrated brand attribute questions
- Real-time dashboards with competitive benchmarking
Tracking Frequencies
Frequently Asked Questions
What is brand tracking research?
Brand tracking research is a continuous measurement methodology that monitors key brand health metrics over time, including awareness, consideration, preference, usage, and loyalty. It helps brands understand how marketing activities and competitive actions impact consumer perceptions in markets like the Caribbean and Latin America.
What metrics are measured in brand tracking?
Key brand tracking metrics include brand awareness (aided and unaided), brand consideration, purchase intent, brand usage, brand loyalty/advocacy (NPS), brand attributes and associations, competitive positioning, and share of voice. Hope Research Group tracks these metrics across Caribbean and LATAM consumer segments.
How often should brand tracking be conducted?
Brand tracking frequency depends on market dynamics and budget. Continuous tracking (weekly/monthly) is ideal for fast-moving categories, while quarterly or semi-annual waves work for stable markets. In dynamic Caribbean and LATAM markets, monthly or quarterly tracking is typically recommended.
What is the difference between brand tracking and ad tracking?
Brand tracking measures overall brand health and equity over time, while ad tracking specifically measures the impact and effectiveness of advertising campaigns. Brand tracking provides a longer-term view of brand performance, while ad tracking evaluates short-term campaign performance.
How do you analyze brand tracking survey data?
Analyzing brand tracking data involves comparing metrics across time periods, segmenting by demographics or regions, correlating with marketing activities, benchmarking against competitors, and identifying trends. Statistical techniques like regression analysis help isolate factors driving brand performance in Caribbean and LATAM markets.
Start Tracking Your Brand Health
Partner with HRG for continuous brand intelligence across Caribbean, Latin American, and North American markets.