Competitive Intelligence Research
Understand your competition to gain strategic advantage. Expert competitive intelligence for Caribbean, Latin American, and North American markets.
Competitive Intelligence Services
Competitor Profiling
Deep-dive profiles of key competitors covering strategy, capabilities, and market position.
- • Company profiles
- • SWOT analysis
- • Strategy assessment
Market Share Analysis
Estimate and track market share by competitor, channel, and geography.
- • Share estimation
- • Share tracking
- • Channel analysis
Pricing Intelligence
Monitor competitor pricing, promotions, and pricing strategies across channels.
- • Price monitoring
- • Promotion tracking
- • Price positioning
Win/Loss Analysis
Understand why you win or lose against specific competitors in sales situations.
- • Win analysis
- • Loss investigation
- • Competitive positioning
Product Intelligence
Track competitor product launches, features, and development roadmaps.
- • Product comparison
- • Launch monitoring
- • Feature analysis
Landscape Mapping
Visualize the competitive landscape and identify positioning opportunities.
- • Competitive mapping
- • Market positioning
- • White space analysis
Frequently Asked Questions
What is competitive intelligence?
Competitive intelligence (CI) is the ethical gathering, analysis, and use of information about competitors, market conditions, and industry trends to inform strategic decisions. It goes beyond data collection to provide actionable insights about competitive threats and opportunities.
How is competitive intelligence gathered?
CI methods include secondary research (public filings, news, websites), primary research (customer interviews, mystery shopping, trade show intelligence), social listening, patent analysis, and industry expert interviews. Hope Research Group uses ethical methods compliant with industry standards.
What is the difference between competitive intelligence and market research?
Market research typically focuses on customers and market size/trends. Competitive intelligence specifically focuses on competitors: their strategies, capabilities, pricing, product plans, and market moves. CI is more tactical and strategic, informing competitive strategy.
What outputs come from competitive intelligence research?
CI deliverables include competitor profiles, SWOT analyses, competitive landscape maps, win/loss analysis reports, pricing intelligence, product comparison matrices, market share estimates, and strategic recommendations for competitive positioning.
Why is regional competitive intelligence important?
Competitors in Caribbean and LATAM markets may differ from global players. Regional CI uncovers local competitors, market-specific strategies, and regional competitive dynamics that global studies miss. HRG provides localized competitive intelligence across the Americas.
Know Your Competition
Partner with HRG for competitive intelligence across Caribbean, Latin American, and North American markets.