CPG Market Research
Comprehensive consumer packaged goods research to understand brand performance, shopper behavior, and retail dynamics across Caribbean, Latin American, and North American markets.
CPG Research Solutions
Brand Performance
Track brand health, market share, and competitive positioning across CPG categories.
- • Brand awareness & equity
- • Market share tracking
- • Competitive analysis
- • Price positioning
Shopper Insights
Understand purchase decisions, shopping missions, and path-to-purchase behavior.
- • Purchase journey mapping
- • Channel preferences
- • Basket analysis
- • Promotion effectiveness
Innovation Testing
Evaluate new product concepts, packaging, and positioning before launch.
- • Concept testing
- • Pack testing
- • Price optimization
- • Launch tracking
Retail Analytics
Track distribution, shelf presence, and retail execution across channels.
- • Retail audits
- • Distribution tracking
- • Out-of-stock monitoring
- • Planogram compliance
Consumer Panels
Continuous tracking of household purchase behavior and brand switching.
- • Purchase tracking
- • Loyalty measurement
- • Trial & repeat rates
- • Cross-category analysis
Category Management
Category insights for retailers and manufacturers to optimize assortment and space.
- • Category reviews
- • Assortment optimization
- • Shopper segmentation
- • Trade strategy
Frequently Asked Questions
What is CPG market research?
CPG (Consumer Packaged Goods) market research studies fast-moving consumer products sold through retail channels. It includes brand tracking, shopper insights, retail audits, pricing analysis, innovation testing, and category management research. Hope Research Group specializes in CPG research across Caribbean and LATAM markets.
What are the key CPG categories studied in market research?
Key CPG categories include food and beverages, household cleaning products, personal care and beauty, health and wellness, baby products, pet care, and tobacco. In Caribbean and Latin American markets, beverages, snacks, and personal care often drive the highest research investment.
How is CPG market share measured?
CPG market share is measured through retail audits tracking sales across store formats, consumer panels recording household purchases, point-of-sale scanner data, and trade census studies. Both volume and value share are important metrics for understanding competitive position in Caribbean and LATAM markets.
What trends are shaping CPG markets in Latin America?
Key LATAM CPG trends include premiumization, health and wellness focus, convenience formats, e-commerce growth, sustainability concerns, local brand strength, and value-seeking behavior during economic uncertainty. Digital engagement and social commerce are accelerating across the region.
Why is CPG research different in Caribbean markets?
Caribbean CPG research requires understanding import-dependent supply chains, smaller market sizes, unique retail structures, island-specific preferences, strong regional brands, price sensitivity due to import duties, and distribution challenges. Hope Research Group has specialized Caribbean CPG expertise.
Need CPG Market Intelligence?
Partner with HRG for consumer packaged goods research across Caribbean, Latin American, and North American markets.