Healthcare Market Research
Pharmaceutical market research, MedTech adoption studies, patient journey mapping, and HCP research across Caribbean and Latin American healthcare systems. Access 15,000+ healthcare professionals in 21+ countries for actionable healthcare insights.
$28.7B
Global Healthcare MR Market
15,000+
HCP Panel — Caribbean & LATAM
21+
Countries Covered
8.2%
Annual Market Growth CAGR
Caribbean & LATAM Healthcare Market Overview
The Caribbean and Latin American healthcare landscape represents significant growth opportunities for pharmaceutical companies, medical device manufacturers, and healthcare service providers.
Caribbean Pharmaceutical Market
LATAM Pharma Market
Key Therapeutic Areas
Healthcare Research Services
Comprehensive healthcare market research services spanning pharmaceutical, medical device, patient, and health system research across Caribbean and Latin American markets.
HCP Research
Access 15,000+ physicians, pharmacists, nurses across 21 countries
Physician, nurse, and pharmacist studies on prescribing behavior, treatment decisions, brand perceptions, and unmet clinical needs.
- • Prescribing behavior & treatment protocols
- • Brand awareness & perception tracking
- • Specialist vs. generalist segmentation
- • Detailing effectiveness measurement
Patient Research
IRB-approved protocols, 50+ patient studies completed
Patient experience, treatment journeys, quality of life, medication adherence, and patient-reported outcomes studies.
- • Patient journey mapping
- • PRO & QoL studies
- • Medication adherence research
- • Disease burden assessment
Pharma Market Analysis
$6.8B Caribbean pharma market tracking
Market sizing, competitive landscape, pricing analysis, and pharmaceutical opportunity assessment across the region.
- • Market sizing & forecasting
- • Competitive intelligence
- • Launch strategy & pricing
- • Regulatory pathway analysis
Pharmacy Channel
8,500+ pharmacy locations audited
Pharmacy audits, OTC research, retail pharmacy market intelligence, and distribution channel mapping.
- • Pharmacy audits & shelf studies
- • OTC category tracking
- • Pharmacist recommendation studies
- • Distribution channel analysis
Medical Device Research
MedTech adoption tracking across 15 hospital networks
Device adoption patterns, usage studies, healthcare technology assessment, and procurement decision research.
- • Adoption & usage research
- • Technology assessment
- • Procurement decision mapping
- • Hospital network studies
Health System Analysis
Public vs private healthcare system mapping, payer dynamics
Healthcare infrastructure mapping, payer dynamics, regulatory environment analysis, and policy impact research.
- • Public/private system analysis
- • Payer & reimbursement research
- • Regulatory landscape mapping
- • Health policy impact studies
Therapeutic Area Expertise
Deep research experience across the therapeutic areas that drive Caribbean and Latin American healthcare markets.
Cardiovascular
Hypertension, heart failure, stroke, and lipid management research. Leading cause of mortality across the Caribbean.
Diabetes & Endocrinology
Type 2 diabetes prevalence, insulin access, oral anti-diabetics, and metabolic syndrome studies in high-prevalence Caribbean populations.
Respiratory
Asthma, COPD, respiratory infections, and inhaler adoption studies across tropical Caribbean climates.
Oncology
Cancer treatment access, screening programs, oncology drug adoption, and specialist referral pathways in the region.
Dermatology
Skin conditions in diverse Caribbean populations, sun protection, dermatological prescribing, and cosmeceutical market research.
Mental Health / CNS
Depression, anxiety, substance abuse, and CNS medication prescribing patterns. Growing priority across Caribbean health systems.
Research Methodologies
Proven healthcare research methodologies adapted for Caribbean and Latin American healthcare systems.
HCP Surveys
Online, CATI, and face-to-face physician surveys with 15,000+ HCP panel. Specialty-specific sampling across 21 countries.
Patient Journey Mapping
End-to-end patient pathway analysis from symptom onset through diagnosis, treatment, and adherence monitoring.
Pharmacy Audits & Retail Tracking
Systematic audits across 8,500+ pharmacy locations tracking SKU availability, pricing, shelf placement, and OTC category performance.
KOL Interviews
Key Opinion Leader interviews with leading specialists, department heads, and formulary committee members across the region.
Claims Data Analysis
Prescription and claims data analysis for market sizing, treatment patterns, and competitive share quantification.
Real-World Evidence Studies
Observational studies, chart reviews, and retrospective analyses to generate real-world evidence for treatment outcomes in Caribbean populations.
Case Study Highlights
Recent healthcare market research projects demonstrating HRG's capabilities across the Caribbean.
Diabetes Medication Launch — Trinidad
Pre-launch HCP study for a multinational pharmaceutical company entering the Trinidad & Tobago diabetes market.
- 340 HCP surveys completed
- 85% Brand awareness achieved post-launch
- 6 weeks Fieldwork duration
OTC Brand Repositioning — Jamaica
Comprehensive pharmacy audit and consumer research to guide OTC brand repositioning across Jamaica.
- 200 Pharmacy locations audited
- 500+ Consumer intercept interviews
- 4 Competitive brands tracked
Medical Device Adoption — Dominican Republic
Hospital-level research to assess medical device adoption and procurement decision-making in DR healthcare facilities.
- 45 Hospital interviews conducted
- 3 Therapeutic areas covered
- 8 weeks Study completion
Why Choose HRG for Healthcare Research
The only healthcare market research company with dedicated on-the-ground teams across the Caribbean.
On-the-Ground Teams
Local research teams in 15+ Caribbean countries with deep healthcare system knowledge and established facility relationships.
ESOMAR & Ethics Compliance
Full ESOMAR compliance and adherence to local ethics committee requirements for all healthcare and patient research projects.
Bilingual Capability
English and Spanish research capability enabling seamless coverage across the Caribbean and broader Latin American markets.
48-Hour Fieldwork Launch
Rapid deployment capability — from briefing to first interviews in as little as 48 hours for urgent healthcare research needs.
Competitive Pricing
40-60% cost advantage compared to US and European healthcare market research firms, without compromising on quality or methodology.
15,000+ HCP Panel
Proprietary panel of physicians, pharmacists, nurses, and specialists across 21 countries, maintained through ongoing engagement and validation.
Frequently Asked Questions
What is healthcare market research?
Healthcare market research studies the healthcare industry including patient needs, physician prescribing behavior, pharmaceutical market dynamics, medical device adoption, and healthcare system trends. The global healthcare market research market is valued at $28.7 billion in 2025, growing at 8.2% CAGR. Hope Research Group conducts healthcare research across Caribbean and Latin American markets with a 15,000+ HCP panel.
What methodologies are used in pharmaceutical research?
Pharmaceutical research methods include HCP surveys (online, CATI, and face-to-face), patient journey mapping, pharmacy audits and retail tracking, key opinion leader (KOL) interviews, claims data analysis, and real-world evidence studies. HRG employs all of these methodologies across 21+ Caribbean and Latin American countries with bilingual (English/Spanish) research capabilities.
What is HCP (Healthcare Professional) research?
HCP research studies healthcare professionals including physicians, nurses, pharmacists, and specialists. It explores prescribing behavior, treatment protocols, brand perceptions, unmet needs, and response to pharmaceutical marketing. HRG maintains a panel of 15,000+ healthcare professionals across 21 Caribbean and LATAM countries, enabling rapid fieldwork deployment within 48 hours.
How is patient research conducted ethically?
Ethical patient research requires informed consent, IRB/ethics committee approval when needed, data privacy protection, appropriate incentives, sensitivity in questioning, and compliance with local regulations. Hope Research Group follows ESOMAR guidelines and local ethics compliance for all patient studies, having completed 50+ IRB-approved patient research projects across the Caribbean.
What makes Caribbean healthcare markets unique?
Caribbean healthcare markets feature mixed public/private systems, limited specialist access on smaller islands, reliance on imported pharmaceuticals, strong pharmacy networks with 8,500+ locations, and healthcare tourism in some markets. The Caribbean pharmaceutical market is valued at $6.8 billion, growing at 6.4% CAGR, with healthcare spending at 6.2% of GDP compared to the 8% global average.
How large is the Caribbean pharmaceutical market?
The Caribbean pharmaceutical market is valued at approximately $6.8 billion in 2025, growing at a 6.4% CAGR. The broader Latin American pharmaceutical market is $95 billion, making it the 3rd largest globally. Key therapeutic areas include cardiovascular (22% market share), diabetes (18%), respiratory (14%), and oncology (12%). The region has over 44 million people served by 12,000+ physicians and 8,500+ pharmacies.
What therapeutic areas does HRG cover?
HRG covers all major therapeutic areas in Caribbean and Latin American healthcare markets including cardiovascular disease (22% of market), diabetes and endocrinology (18%), respiratory conditions (14%), oncology (12%), dermatology (8%), and mental health/CNS disorders (7%). Our research spans prescription medications, OTC products, medical devices, and diagnostic tools within each therapeutic area.
How does HRG recruit healthcare professionals for research?
HRG maintains a proprietary panel of 15,000+ healthcare professionals across 21 Caribbean and Latin American countries. Recruitment channels include partnerships with physician societies and medical associations, hospital network relationships spanning 15+ facility groups, pharmacy chain partnerships covering 8,500+ locations, and direct outreach through local field teams. This enables 48-hour fieldwork launch capability for urgent healthcare research projects.
Launch Your Healthcare Study
Partner with HRG for expert pharmaceutical, medical device, and patient research across 21+ Caribbean and Latin American markets. 15,000+ HCP panel. 48-hour fieldwork launch.
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