Track your competitive position with accurate market share data across Caribbean and Latin American markets. From grocery to energy drinks, we measure what matters.
We track market share across key consumer goods categories with methodologies tailored to each sector's unique characteristics.
Track supermarket vs. traditional trade share across Caribbean markets
Carbonated vs. non-carbonated beverage category dynamics
Fast-growing category with diverse competitive landscape
Beer, spirits, and wine market dynamics
Multiple data sources triangulated for accurate, reliable market share measurement.
Regular store visits to collect sales data, pricing, distribution, and merchandising information.
Household purchase tracking providing insights on who buys what, where, and why.
Comprehensive mapping of retail universe including outlet counts, formats, and characteristics.
Numeric and weighted distribution measurement across trade channels.
Comprehensive market share intelligence delivered in actionable formats that drive strategic decisions.
We measure market share through retail audits, consumer purchase panels, distribution tracking, and trade census data. Our methodology combines point-of-sale data from major retailers with consumer-reported purchases to provide a complete picture of market share across formal and informal trade channels.
Our grocery market share data comes from: retail audit programs in major supermarket chains, consumer purchase panels tracking household buying, trade interviews with distributors and wholesalers, and our Caribbean Research System database covering 30+ markets.
Market share reports can be delivered monthly, quarterly, or annually depending on your needs. Retail audit data is typically updated monthly, while comprehensive market share studies are conducted quarterly. We also offer continuous tracking programs for real-time competitive intelligence.
Yes, we track market share at category, subcategory, and brand levels. Popular categories include soft drinks, energy drinks, snacks, personal care, household products, and alcoholic beverages. We can customize tracking for any consumer product category.
Get accurate, timely market share intelligence for your category. Contact us for a sample report or custom data request.
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