Professional survey research services delivering Nielsen-quality insights for businesses operating in Caribbean and Latin American markets.
Our survey methodologies match global standards while providing specialized expertise in Caribbean and Latin American consumer behavior.
Ongoing research panels tracking purchase behavior and brand preferences
TV, radio, and digital media consumption measurement
Measure advertising impact and brand recall
In-store data collection and distribution analysis
Looking to sign up for surveys? HRG maintains consumer panels across the Caribbean and Latin America. Panel members receive compensation while contributing to important market research.
Nielsen surveys are market research instruments used to measure consumer behavior, media consumption, and product preferences. They use scientific sampling methods to collect representative data from households and individuals across various demographics.
While Nielsen has its own panel recruitment, HRG offers alternative survey panel opportunities for Caribbean and Latin American consumers. Our panels provide compensation and contribute to important market research that shapes products and services in your region.
Nielsen TV surveys measure television viewership through people meters and diaries, while Nielsen radio surveys track audio listening habits. Both use representative samples to generate ratings that inform advertising decisions and programming.
Nielsen rating surveys use a combination of metered measurement devices and diary methods to calculate audience share. The resulting ratings represent the percentage of households or individuals tuned to specific programs during given time periods.
Yes, HRG provides comprehensive survey research services throughout the Caribbean that offer similar quality and methodology. Our regional expertise and local panels enable accurate measurement of consumer behavior specific to Caribbean markets.
Get Nielsen-quality insights tailored for Caribbean and Latin American markets.