Omnibus & Panel Surveys
Access high-quality market research at a fraction of the cost. Share survey costs with omnibus studies or leverage continuous consumer panels across Caribbean and LATAM markets.
Omnibus Surveys
Cost-effective research where multiple clients share a single survey. You pay only for your questions while accessing representative national samples.
Panel Surveys
Track the same respondents over time for rich longitudinal data. Understand changes in consumer behavior, brand switching, and trend evolution.
Ideal Use Cases
Brand Awareness
Quick reads on brand recognition and recall
Ad Tracking
Monitor campaign awareness and impact
Concept Testing
Quick validation of new ideas
Trend Tracking
Monitor market trends over time
Frequently Asked Questions
What is an omnibus survey?
An omnibus survey is a cost-sharing research method where multiple clients add questions to the same survey. Each client pays only for their questions while sharing the fixed costs of sample and fieldwork. Hope Research Group runs regular omnibus surveys across Caribbean and LATAM markets.
What is a panel survey?
A panel survey tracks the same group of respondents over time, providing longitudinal data on changes in behavior, attitudes, or purchases. Consumer panels enable continuous tracking of brand performance and market trends. HRG maintains consumer panels across Caribbean and Latin American countries.
What are the benefits of omnibus surveys?
Omnibus surveys offer lower costs by sharing fieldwork expenses, fast turnaround (often 1-2 weeks), access to representative national samples, flexibility to add questions as needed, and regular scheduling. They're ideal for quick reads on brand awareness, ad tracking, or concept testing in Caribbean and LATAM markets.
How are panel surveys different from ad-hoc surveys?
Panel surveys use the same pre-recruited respondents repeatedly, enabling tracking of changes over time and connecting multiple data points per individual. Ad-hoc surveys use fresh samples each time. Panels provide richer longitudinal insights but require ongoing panel maintenance and management.
How many questions can I add to an omnibus survey?
Most omnibus surveys allow clients to add 5-20 questions depending on complexity. Simple closed-ended questions take less time than open-ended or complex routing. Hope Research Group's Caribbean and LATAM omnibus studies typically accommodate 10-15 questions per client to ensure respondent engagement.
Join Our Next Omnibus
Access affordable market research across Caribbean, Latin American, and North American markets.