Survey Templates & Formats
Professional survey templates and format guides for effective market research. Best practices for questionnaire design optimized for Caribbean, Latin American, and North American audiences.
Survey Format Best Practices
Survey Structure
- 1Introduction - Purpose, time estimate, privacy
- 2Screeners - Qualify respondents
- 3Warm-up - Easy, engaging questions
- 4Core Questions - Main research objectives
- 5Demographics - Classification questions
- 6Thank You - Appreciation and next steps
Question Types
5 or 7-point agreement scales for attitudes and satisfaction
Single or multiple selection from predefined options
Numerical ratings (1-10) for satisfaction, likelihood
Grid format for rating multiple items on same scale
Free text for qualitative insights (use sparingly)
Common Survey Templates
Customer Satisfaction
Measure satisfaction with products, services, and overall experience.
- • Overall satisfaction (1-10)
- • NPS recommendation
- • Attribute ratings
- • Open feedback
Brand Awareness
Track brand recognition, recall, and perception in target markets.
- • Unaided awareness
- • Aided awareness
- • Brand associations
- • Competitive comparison
Product Research
Evaluate product concepts, features, and purchase intent.
- • Concept evaluation
- • Feature importance
- • Purchase likelihood
- • Price sensitivity
Usage & Attitudes
Understand category usage patterns and consumer attitudes.
- • Usage frequency
- • Brand repertoire
- • Occasion mapping
- • Attitude statements
Ad Testing
Evaluate advertising effectiveness before and after campaigns.
- • Message recall
- • Brand linkage
- • Emotional response
- • Action intent
Market Segmentation
Identify and profile distinct consumer segments.
- • Psychographics
- • Media consumption
- • Lifestyle questions
- • Values and needs
Frequently Asked Questions
What is the best format for a survey?
The best survey format depends on objectives and audience. Generally, surveys should start with screening questions, progress from easy to complex questions, group related topics, use clear scales consistently, and end with demographics. For Caribbean and LATAM markets, mobile-optimized formats are essential.
What should a survey form include?
A complete survey form includes: introduction explaining purpose and time required, screening questions to qualify respondents, main questionnaire with clear instructions, response scales, skip logic for relevance, progress indicator, demographic questions, thank you message, and data privacy notice.
How long should a market research survey be?
Market research surveys should typically take 5-15 minutes to complete. Online surveys over 10 minutes see significant drop-off. Phone surveys can run 15-20 minutes with engaged respondents. For mobile-first Caribbean and LATAM research, shorter surveys (5-8 minutes) achieve better completion rates.
What types of questions work best in surveys?
Effective survey questions include Likert scales (1-5 agreement), multiple choice, ranking questions, matrix questions for efficiency, open-ended questions for depth, and Net Promoter Score. Question types should match analysis needs while minimizing respondent burden.
How do you create a survey for different languages?
Creating multilingual surveys requires professional translation (not machine translation), cultural adaptation of examples and references, scale validation across languages, back-translation quality checks, and native speaker review. Hope Research Group provides expert Spanish, Portuguese, French, and English survey development.
Need Professional Survey Design?
Partner with HRG for expert questionnaire development across Caribbean, Latin American, and North American markets.