Caribbean & Latin AmericaDiaspora Research
Over 20 million Caribbean and Latin American people live abroad in the US, UK, and Canada. Our specialized diaspora research connects brands with these influential communities—understanding their unique consumer behaviors, cultural connections, and purchasing power.
Diaspora Populations
Access Caribbean and Latin American communities in major diaspora destinations.
United States
15M+
Cuban, Mexican, Puerto Rican, Dominican, Jamaican, Haitian, Trinidadian
United Kingdom
2M+
Jamaican, Trinidadian, Barbadian, Guyanese
Canada
1.5M+
Jamaican, Haitian, Guyanese, Trinidadian
Research Focus Areas
Specialized research addressing unique diaspora consumer behaviors and market opportunities.
Remittance & Money Transfer
Understand sending behaviors, channel preferences, and fintech adoption among diaspora populations.
Nostalgia Brands & Products
Research demand for Caribbean and Latin products—foods, beverages, and cultural goods—in diaspora markets.
Travel & Tourism
Study diaspora travel patterns, destination preferences, and VFR (visiting friends and relatives) behavior.
Media & Entertainment
Consumption of Caribbean and Latin media, streaming preferences, and advertising effectiveness.
Financial Services
Banking, insurance, and investment behaviors of first and second-generation immigrants.
Healthcare Access
Health disparities, cultural healthcare preferences, and insurance coverage research.
Our Approach
Diaspora research requires cultural sensitivity and specialized recruitment capabilities:
- ✓Bilingual and multilingual research in English, Spanish, French Creole, Portuguese
- ✓Culturally-sensitive recruitment through community organizations and churches
- ✓Online panels with verified diaspora membership
- ✓Focus group facilities in Miami, New York, London, Toronto
- ✓In-home ethnographic studies
- ✓Multi-generational research comparing first and second-generation immigrants
Key Insights We Deliver
Cultural Identity
How diaspora communities maintain connections to their heritage
Generational Differences
First-generation vs. second-generation consumer behaviors
Economic Power
Purchasing power and spending priorities
Influence Channels
Effective media and marketing channels
Brands We've Helped
We've supported major brands entering diaspora markets and Caribbean brands expanding to diaspora communities:
Beverage Brands
Remittance Services
Airlines
Telecom
Reach the Diaspora
Connect with Caribbean and Latin American communities worldwide.
Start Your Research