Over 20 million Caribbean and Latin American people live abroad in the US, UK, and Canada. Our specialized diaspora research connects brands with these influential communities—understanding their unique consumer behaviors, cultural connections, and purchasing power.

Access Caribbean and Latin American communities in major diaspora destinations.
15M+
Cuban, Mexican, Puerto Rican, Dominican, Jamaican, Haitian, Trinidadian
2M+
Jamaican, Trinidadian, Barbadian, Guyanese
1.5M+
Jamaican, Haitian, Guyanese, Trinidadian
Specialized research addressing unique diaspora consumer behaviors and market opportunities.
Understand sending behaviors, channel preferences, and fintech adoption among diaspora populations.
Research demand for Caribbean and Latin products—foods, beverages, and cultural goods—in diaspora markets.
Study diaspora travel patterns, destination preferences, and VFR (visiting friends and relatives) behavior.
Consumption of Caribbean and Latin media, streaming preferences, and advertising effectiveness.
Banking, insurance, and investment behaviors of first and second-generation immigrants.
Health disparities, cultural healthcare preferences, and insurance coverage research.
Diaspora research requires cultural sensitivity and specialized recruitment capabilities:
How diaspora communities maintain connections to their heritage
First-generation vs. second-generation consumer behaviors
Purchasing power and spending priorities
Effective media and marketing channels
We've supported major brands entering diaspora markets and Caribbean brands expanding to diaspora communities:
Beverage Brands
Remittance Services
Airlines
Telecom
Connect with Caribbean and Latin American communities worldwide.
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