Market Research in Miami
Market research in Miami gives brands access to one of the most diverse Hispanic and Caribbean consumer populations in the United States. Hope Research Group operates from our South Florida office in Fort Lauderdale, conducting bilingual focus groups, surveys, and in-depth interviews across Miami-Dade, Broward, and Palm Beach counties. We connect Miami fieldwork directly to our Caribbean and Latin America research practice for clients who need regional continuity.
Hispanic residents in South Florida
Miami-Dade population Hispanic/Latino
Caribbean-born residents
Full bilingual research capability
Services We Provide in Miami
Bilingual research capabilities across South Florida's diverse Hispanic and Caribbean communities.
Hispanic Focus Groups in Miami
Bilingual focus groups with Cuban-American, Colombian, Venezuelan, and broader Latin American consumers. In-person facilities in Broward County with live streaming for remote clients. Spanish or English as primary language of moderation.
Caribbean Diaspora Research
Access Caribbean-American communities across South Florida, including Jamaican, Haitian, Trinidadian, and Barbadian consumers. Ideal for brands testing Caribbean-market products or messaging with diaspora audiences before in-country launch.
Bilingual Surveys
Online and CATI surveys in English and Spanish with South Florida Hispanic samples. Quotas set by country of origin, language preference, and acculturation level for precise targeting within the Miami market.
In-Depth Interviews
One-on-one interviews in English or Spanish with Hispanic consumers, Caribbean diaspora respondents, or B2B executives. In-person in South Florida or remote webcam IDI for flexible scheduling.
B2B Research with LATAM Executives
Miami serves as the US operations hub for many companies with Caribbean and Latin American business interests. We recruit C-suite and senior executives from FMCG, financial services, logistics, and real estate sectors for B2B insight.
Pre-Caribbean Launch Testing
Test products, packaging, pricing, and advertising concepts with Miami-based Caribbean diaspora consumers before rolling out across Jamaica, Trinidad, Barbados, the Dominican Republic, or other island markets.
Why Choose Hope Research Group for Miami Research
A genuinely local team with 40 years of Caribbean and Latin American research expertise behind it.
South Florida Office and On-the-Ground Team
Our Fort Lauderdale office (12555 Orange Drive, Davie, FL) gives us genuine South Florida presence. Our local recruiters, moderators, and project managers are based in the market, not managing it remotely from another city.
Bridge Between the US and the Caribbean
Hope Research Group is simultaneously an expert in US Hispanic markets and in Caribbean and Latin American fieldwork. Miami studies integrate naturally with our island and LATAM country-level research, enabling single-vendor, multi-market programs.
Bilingual Research Without Translation Lag
Our South Florida team conducts research natively in English and Spanish. Focus groups, IDIs, and surveys are designed in the target language from the ground up, not translated after the fact, eliminating the quality loss that comes from non-native translation.
40 Years of Caribbean and Latin Research
Since 1985 we have studied consumers across the Caribbean and Latin America for Fortune 500 brands including Coca-Cola, Nestle, and Diageo. Our Miami operation extends that regional expertise into the US Hispanic market, giving clients a research partner with unmatched Caribbean-LATAM continuity.
Caribbean and Latin Diaspora Access
South Florida's concentrated diaspora communities make Miami one of the best US markets for Caribbean and Latin American consumer research.
Cuban-American
1.5M+
Miami-Dade, Hialeah, Coral Gables
Colombian-American
300K+
Broward County, Doral
Venezuelan
200K+
Doral, Weston, Pembroke Pines
Jamaican-American
150K+
Broward County, Lauderhill
Haitian-American
300K+
Little Haiti, North Broward
Trinidadian-American
50K+
Broward County
Puerto Rican
200K+
Tri-county area
Honduran
80K+
Broward, Miami-Dade
Methodologies
- ✓In-person focus groups (English and Spanish)
- ✓Online focus groups with South Florida Hispanic panels
- ✓CATI surveys with Hispanic respondents
- ✓Online surveys with bilingual instruments
- ✓In-depth interviews (IDIs) in English and Spanish
- ✓Ethnographic studies and shop-alongs
- ✓Central location tests (CLTs) in South Florida
- ✓B2B executive interviews
- ✓Concept and product testing
- ✓Mystery shopping at Miami-area retail
Industries Served
CPG & FMCG
Hispanic shopper research across South Florida retail
Tourism & Hospitality
Caribbean and LATAM traveler research with Miami consumers
Financial Services
Banking and remittance research with Hispanic communities
Healthcare & Pharma
Spanish-language patient research in South Florida
Retail
Multicultural shopper insights in Hispanic-majority markets
Real Estate
Homebuyer preferences among South Florida Hispanic consumers
Food & Beverage
Taste testing and concept testing with Latin consumers
Government
Public services research with diverse Miami communities
Related Services and Regions
Connect your Miami fieldwork to a broader Caribbean and Latin American research program
Frequently Asked Questions
Why is Miami valuable for market research?
Miami-Dade and Broward counties together are home to more than 3.5 million Hispanic residents and over 500,000 Caribbean-born consumers, making South Florida one of the most culturally dense research markets in the United States. For brands targeting Latin American or Caribbean audiences, Miami provides direct access to Cuban-American, Colombian, Venezuelan, Jamaican, and Haitian communities in a single metro area.
Does Hope Research Group have a Miami or South Florida presence?
Yes. Hope Research Group operates a US office in Fort Lauderdale, Florida, at 12555 Orange Drive, Davie, FL 33330. We manage fieldwork across Miami-Dade, Broward, and Palm Beach counties, including bilingual focus group facilities, Hispanic consumer panels, and recruiter networks for hard-to-reach Caribbean and Latin American diaspora segments.
What types of market research do you run in Miami?
We conduct focus groups in English and Spanish, in-depth interviews, CATI and online surveys with Hispanic and Caribbean-American respondents, shopper studies across Miami-area retail environments, and B2B research with Latin America-focused executives based in South Florida. We also coordinate Miami fieldwork as part of broader Caribbean and Latin American multi-country studies.
Can Miami research be used as a proxy for Caribbean or Latin American market testing?
Yes, and this is one of the most cost-effective uses of Miami fieldwork. Caribbean and Latin American diaspora consumers in South Florida share strong cultural ties to their home markets and make reliable proxies for testing products, packaging, advertising, or pricing before a Caribbean or Latin American regional launch.
Which Hispanic communities can you reach in Miami?
Through our South Florida recruiter network and Hispanic panels we can reach Cuban-American consumers in Miami-Dade and Hialeah, Colombian and Venezuelan communities in Doral and Weston, Jamaican-Americans in Broward, Haitian-Americans in Little Haiti and North Broward, and Puerto Rican residents across the tri-county area.
How do I commission market research in Miami?
Contact us at /contact with your target audience, research objective, and timeline. Our South Florida team will respond within one business day with a study scope and preliminary cost estimate.
Ready to Start Your Research?
Tell us your Miami or South Florida research objective and we will return a scoped proposal within 48 hours.
Contact Our Miami Team