Market Research Pricing & Costs
Understand what market research should cost and how to budget effectively. Transparent pricing guidance for Caribbean, Latin American, and North American projects.
Research Pricing by Methodology
Online Surveys
Per project (500-1,500 respondents)
- • Questionnaire design included
- • Data tables and analysis
- • Executive summary report
Phone Surveys (CATI)
Per project (300-800 respondents)
- • Higher response rates
- • Complex routing possible
- • B2B audience access
Focus Groups
Per group (8-10 participants)
- • Facility and recruitment
- • Professional moderation
- • Video recording and report
In-Depth Interviews
Per interview (45-60 min)
- • Executive/expert interviews
- • Full transcription
- • Thematic analysis
Retail Audits
Per wave (varies by coverage)
- • Store-level data collection
- • Distribution tracking
- • Pricing and facings
Omnibus Surveys
Per 10-15 questions
- • Share fieldwork costs
- • National samples
- • Fast turnaround
Frequently Asked Questions
How much does market research cost?
Market research costs vary widely: small online surveys start at $5,000-$15,000, comprehensive quantitative studies run $25,000-$75,000, and multi-country projects can exceed $100,000. For Caribbean and LATAM markets, Hope Research Group offers competitive pricing 30-50% below global firms while maintaining quality.
What factors affect market research pricing?
Key pricing factors include sample size, number of countries, methodology complexity (online vs. in-person), survey length, target audience difficulty, analysis depth, timeline urgency, and reporting requirements. Caribbean island research may have higher per-respondent costs due to smaller populations.
How much does a focus group cost?
Focus groups typically cost $5,000-$12,000 per group including recruitment, facility, moderator, and reporting. Mini-groups cost less. In Caribbean and LATAM markets, costs vary by location, with major cities like Mexico City or Kingston being more cost-effective than remote areas.
What is the cost of a survey research project?
Survey costs depend on sample size and methodology. Online surveys: $50-$150 per complete. Phone surveys: $75-$200 per complete. In-person interviews: $100-$300 per complete. A 500-respondent online survey in the Caribbean typically costs $15,000-$30,000 all-inclusive.
Are there cost-effective market research options?
Yes, cost-effective options include omnibus surveys (share costs with other clients), online panels, secondary research, and syndicated studies. Hope Research Group offers omnibus surveys across Caribbean and LATAM markets starting at $2,000-$5,000 for 10-15 questions.
Get Transparent Research Pricing
Contact HRG for a detailed quote tailored to your Caribbean, Latin American, or North American research needs.