Retail Market Research
Understand the retail landscape with comprehensive store audits, shopper insights, and distribution analysis across Caribbean, Latin American, and North American markets.
Retail Research Services
Retail Audits
Systematic store-level data collection on distribution, pricing, facings, and promotions.
- • Distribution tracking
- • Competitive monitoring
- • Out-of-stock analysis
Mystery Shopping
Evaluate customer experience, service quality, and compliance at retail locations.
- • Service evaluation
- • Brand compliance
- • Staff performance
Shopper Research
Understand shopping missions, path-to-purchase, and decision factors.
- • Purchase journey
- • Store choice factors
- • Basket analysis
Distribution Census
Complete mapping of retail outlets by channel, location, and characteristics.
- • Store universe mapping
- • Channel classification
- • Geographic coverage
Pricing Intelligence
Monitor retail prices, promotional activity, and competitive pricing strategies.
- • Price tracking
- • Promotion monitoring
- • Price elasticity
Trade Channel Analysis
Understand channel dynamics, retailer strategies, and trade marketing effectiveness.
- • Channel performance
- • Trade spend ROI
- • Retailer profiles
Frequently Asked Questions
What is retail market research?
Retail market research studies the retail environment including store performance, distribution, shopper behavior, pricing, and merchandising. Methods include retail audits, mystery shopping, shopper interviews, and point-of-sale data analysis. Hope Research Group conducts retail research across Caribbean and LATAM markets.
What is a retail audit?
A retail audit is systematic data collection from retail stores measuring distribution, shelf presence, pricing, out-of-stocks, and promotional activity. Auditors visit stores to record product availability and competitive information. HRG's retail audits cover supermarkets, convenience stores, and traditional trade across the Caribbean.
What insights does shopper research provide?
Shopper research reveals purchase triggers, decision-making processes, path-to-purchase, basket composition, store choice factors, and response to promotions. It helps brands understand how consumers navigate retail environments and make purchase decisions in Caribbean and LATAM stores.
How is distribution measured in retail research?
Distribution is measured as numeric distribution (% of stores carrying a product) and weighted distribution (% of category volume represented by stocking stores). Both metrics help understand product availability and identify distribution gaps across different retail channels.
What retail channels are important in Caribbean markets?
Caribbean retail includes supermarkets, hypermarkets, convenience stores, pharmacies, gas stations, and traditional trade (small independent shops). Traditional trade often represents 30-50% of FMCG sales in Caribbean countries, making it essential to include in retail research.
Need Retail Intelligence?
Partner with HRG for comprehensive retail research across Caribbean, Latin American, and North American markets.