Euromonitor Caribbean Alternative 2025: Primary Research vs Desk Research
Euromonitor models Caribbean markets from a desk. HRG collects real data from real consumers on the ground. Discover the difference primary research makes for your Caribbean market intelligence.
The Key Differentiator
Euromonitor = Desk Research
Statistical modeling, secondary data, global estimates applied to Caribbean markets
HRG = Primary Research
On-the-ground surveys, retail audits, consumer panels, trade interviews across 25+ territories
HRG vs Euromonitor: Detailed Comparison
Compare primary research from HRG against Euromonitor's desk research approach across 8 dimensions.
| Dimension | HRG (Hope Research Group) | Euromonitor |
|---|---|---|
| Methodology | Primary research: surveys, interviews, retail audits, trade census | Desk research, statistical modeling, secondary data sources |
| Caribbean Depth | 25+ territories with in-market teams and local networks | Broad regional estimates; limited island-level granularity |
| Data Freshness | Real-time primary data collection; results within weeks | Annual updates; 6-12 month lag on market estimates |
| Pricing | Project-based; custom scope and budget flexibility | $15K-$60K+ annual Passport subscription |
| Customization | Fully bespoke research design for your business questions | Standardized reports; limited customization options |
| Primary Research | 50,000+ consumer panel, 1,500+ field researchers | No primary data collection; relies on third-party sources |
| Local Networks | Established relationships with retailers, distributors, government | Remote analysis; limited local partnerships |
| Data Granularity | SKU-level, store-level, parish-level detail available | Category-level, country-level estimates |
Euromonitor Strengths vs HRG Advantages
Euromonitor Strengths
- •Global coverage across 200+ countries and 27 industries
- •Standardized data for cross-country comparisons
- •Passport platform with self-service data access
- •Long-term historical trend data and forecasts
HRG Advantages
- ✓Primary data collection from real consumers and retailers
- ✓Trade census covering formal and informal channels
- ✓50,000+ Caribbean consumer panel for behavioral data
- ✓Market-specific insights unavailable through modeling
- ✓SKU-level and store-level data granularity
When to Choose Euromonitor vs HRG
Choose Euromonitor When:
- • You need quick global market overviews for board presentations
- • You require standardized cross-country data comparisons
- • You want self-service access to broad industry trend data
- • Your research needs are at the category level, not granular
Choose HRG When:
- ✓ You need verified primary data from Caribbean markets
- ✓ You require granular, SKU-level or store-level intelligence
- ✓ You want custom research for specific business questions
- ✓ You need data on informal trade channels and small islands
- ✓ You need fresh data with weeks (not months) of turnaround
- ✓ You want actionable recommendations, not just data tables
Frequently Asked Questions
What is the main difference between HRG and Euromonitor for Caribbean data?
The fundamental difference is methodology. Euromonitor primarily uses desk research, statistical modeling, and secondary data sources to estimate market sizes. HRG conducts primary on-the-ground research with real consumers, retailers, and trade partners across 25+ Caribbean territories, providing verified first-hand data rather than modeled estimates.
Is Euromonitor Passport data accurate for Caribbean markets?
Euromonitor Passport provides useful global and regional overviews, but Caribbean-specific data can be limited due to reliance on modeling rather than primary collection. Small island economies, informal trade channels, and unique Caribbean consumer behaviors are difficult to capture through desk research alone. HRG's primary data collection fills these gaps.
Can HRG provide market sizing data like Euromonitor?
Yes. HRG provides market sizing through primary research methods including trade censuses, retail audits, consumer panels, and expert interviews. Our market size estimates are based on actual field data rather than statistical models, providing more accurate and granular Caribbean market intelligence.
How does HRG pricing compare to a Euromonitor Passport subscription?
Euromonitor Passport subscriptions typically cost $15,000-$60,000+ annually for access to their database. HRG offers project-based pricing for custom primary research, often delivering more actionable Caribbean-specific data for similar or lower investment. Unlike Passport, HRG research is tailored to your specific business questions.
When should I use Euromonitor vs HRG for Caribbean market research?
Use Euromonitor when you need quick global market overviews, standardized cross-country comparisons, or broad industry trend data. Use HRG when you need verified primary data, granular Caribbean market intelligence, custom research for specific business questions, or data on informal trade channels and local consumer behaviors.
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Get Real Caribbean Data, Not Estimates
Stop relying on modeled estimates. Get verified primary data from on-the-ground research across 25+ Caribbean territories.