Market Research Guyana
Expert market research in Guyana, the world's fastest-growing economy driven by massive oil discoveries. HRG delivers actionable insights on the economic transformation, rising consumer spending, infrastructure development, and emerging business opportunities from our established field teams in Georgetown.
Guyana's Transforming Economy
With 11+ billion barrels of oil reserves and GDP growth of 62% in 2022, Guyana's ~800,000 population is experiencing unprecedented economic transformation across every sector.
Oil & Gas Sector
ExxonMobil's Stabroek block has yielded 11+ billion barrels of recoverable oil, transforming Guyana into a major petroleum producer virtually overnight.
- • Supply chain & workforce studies
- • Local content compliance research
- • Economic impact assessments
Consumer Market Transformation
Rising household incomes are creating new consumer segments demanding premium products, imported goods, and modern retail experiences.
- • Consumer spending pattern tracking
- • Brand preference evolution
- • Income segmentation research
Infrastructure Development
Massive government investment in roads, bridges, ports, a gas-to-shore energy project, and the new Demerara Harbour Bridge replacement.
- • Construction sector analysis
- • Infrastructure feasibility studies
- • Community impact research
Real Estate Boom
Georgetown and surrounding areas are experiencing a real estate boom with new hotels, office buildings, residential developments, and commercial complexes.
- • Property market valuations
- • Housing demand studies
- • Commercial feasibility research
Agriculture & Mining
Traditional sectors including sugar, rice, gold mining, and timber continue to play vital economic roles alongside the new oil economy.
- • Agricultural productivity research
- • Mining sector analysis
- • Export market studies
Workforce & Environmental
Critical research areas include workforce development to meet oil industry demands and environmental impact studies for sustainable economic growth.
- • Skills gap analysis
- • Environmental impact assessments
- • Sustainable development studies
Research Methodologies for Guyana
Face-to-Face Surveys
Essential methodology for reaching Guyanese consumers across urban and rural communities
Stakeholder Interviews
In-depth interviews with government officials, business leaders, and industry stakeholders
Economic Analysis
Macroeconomic research tracking oil revenue impact on consumer markets and business sectors
Community Research
Community-based research across Guyana's diverse ethnic and geographic populations
HRG's Guyana Presence
Georgetown Field Operations
HRG maintains established field teams in Georgetown, Guyana's capital city, enabling rapid deployment for consumer surveys, business interviews, and observational research.
Regional Coverage
Beyond Georgetown, our field networks extend to Linden, New Amsterdam, Bartica, and coastal communities where the majority of Guyana's population resides.
Oil Sector Expertise
HRG has developed specialized expertise in researching oil economy impacts, including supply chain analysis, local content assessment, and socioeconomic transformation studies.
Caribbean Network Advantage
As a CARICOM member state, Guyana benefits from HRG's broader Caribbean network, enabling comparative studies and regional benchmarking across Caribbean markets.
Frequently Asked Questions
Why is Guyana the world's fastest growing economy?
Guyana became the world's fastest-growing economy due to massive offshore oil discoveries in the Stabroek block, operated by ExxonMobil. With 11+ billion barrels of recoverable oil equivalent discovered, Guyana's GDP grew by 62% in 2022 alone. The country's small population of approximately 800,000 people means oil revenues have a transformative per-capita impact, rapidly reshaping the economy, consumer spending patterns, infrastructure development, and business opportunities across every sector.
How is oil discovery changing Guyana's consumer market?
The oil boom is fundamentally transforming Guyana's consumer market through rising household incomes, new employment opportunities, and increased government spending on infrastructure. Consumers are upgrading to premium products, demand for imported goods is surging, real estate prices are rising rapidly, new restaurants and retail outlets are opening in Georgetown, and international brands are entering the market. This creates significant research opportunities to understand evolving consumer preferences, spending patterns, and market entry timing.
What research opportunities exist in Guyana?
Guyana presents diverse research opportunities including oil & gas sector workforce and supply chain studies, consumer behavior tracking as incomes rise, real estate market analysis, infrastructure development feasibility studies, retail expansion research, agricultural sector transformation studies (sugar, rice, gold mining), environmental impact assessments, workforce development needs analysis, and market entry research for international companies seeking to capitalize on the economic boom.
How does HRG conduct research in Guyana?
HRG has established field teams in Georgetown, Guyana's capital, with the ability to deploy researchers across the country's regions. Our Guyana research capabilities include face-to-face surveys (essential given limited internet penetration in rural areas), CATI telephone interviews, focus groups in Georgetown and regional towns, mystery shopping, stakeholder interviews with government and business leaders, and community-based research. Our Caribbean headquarters in Jamaica provides logistical support and quality oversight.
What industries are growing fastest in Guyana?
The fastest growing industries in Guyana include oil & gas (production and supporting services), construction and infrastructure development, real estate (residential and commercial), hospitality and tourism, retail and consumer goods, financial services, telecommunications, and professional services. Traditional sectors like sugar, rice, gold mining, and timber also continue to play important economic roles. The government's plans for a gas-to-shore energy project and new roads, bridges, and ports are creating additional growth sectors.
Start Your Guyana Research Project
Capitalize on the world's fastest-growing economy with HRG. Local field teams in Georgetown, oil sector expertise, and actionable market intelligence for Guyana.