Market Research
Grenada
Expert market research for Grenada's tourism, agriculture, and financial services sectors. Consumer surveys, focus groups, and mystery shopping across the Spice Island.
HRG has operated in the Eastern Caribbean for over 40 years. Our Grenada field team delivers high-quality research across all parishes -- from St. George's and Grand Anse to Gouyave and Grenville.
Market Research Companies in Grenada
Grenada is known internationally as the "Spice Island" for its production of nutmeg, mace, cloves, and cinnamon. For market researchers, Grenada presents a small but commercially significant island with a sophisticated tourism sector, a growing medical education industry (St. George's University), and increasing interest from FMCG brands seeking to establish distribution networks across the OECS.
There are no dedicated local market research agencies in Grenada of significant scale. Research needs are served by regional agencies with Caribbean field networks. HRG's advantage is our established evaluator and interviewer network across St. George's, Grand Anse, Grenville, and Gouyave, enabling faster deployment and lower per-unit costs than competitors who rely on air travel from larger islands.
Grenada: Key Market Data
| Indicator | Value | Source |
|---|---|---|
| Population | ~125,000 | World Bank, 2024 |
| GDP | USD 1.3 billion | IMF, 2024 |
| GDP per capita | USD 10,400 | World Bank, 2024 |
| Islands | Grenada, Carriacou, Petite Martinique | Government of Grenada |
| Currency | Eastern Caribbean Dollar (EC$) | ECCB |
| Key export | Nutmeg (~20% global production) | FAO, 2024 |
Focus Groups & Qualitative Research in Grenada
Focus Groups
Consumer focus groups in St. George's and Grand Anse. 6-8 participants per group. Suitable for brand testing, service design, and concept evaluation.
Consumer Surveys
CAPI surveys across all 6 parishes plus Carriacou. n=250-300 for national representativeness. 2-3 week field timelines standard.
In-Depth Interviews
Executive IDIs for financial services, hospitality, and government sector research. Remote or in-person in St. George's.
Mystery Shopping
Retail, banking, telecom, and hospitality mystery shopping. Evaluators across St. George's, Grand Anse, and Grenville.
Hospitality Research
Hotel and villa guest satisfaction studies, brand tracking, and quality audits for Grenada's tourism corridor.
Agriculture & Export Research
Market research for Grenada's nutmeg, cocoa, and fisheries sectors. Export market studies and pricing analysis.
Free Grenada Market Research Assessment
Tell us your objective. We'll recommend methodology and budget for Grenada within 48 hours.
Market Research in Grenada: Frequently Asked Questions
How much does market research cost in Grenada?
Consumer surveys (n=250-300, St. George's and major parishes) typically cost USD 9,000 to 15,000. Focus group studies (3-4 groups) cost USD 10,000 to 17,000. Grenada's population of approximately 125,000 is one of the smaller Eastern Caribbean markets, so sample sizes are adjusted accordingly -- n=250 typically achieves national representativeness for consumer research. HRG provides firm quotes within 48 hours.
What industries commission market research in Grenada?
The main categories are: tourism and hospitality (hotels, eco-tourism operators, and the Grand Anse beach corridor); financial services (Grenada Co-operative Bank, RBTT, FirstCaribbean); telecommunications (Digicel Grenada, Flow); agriculture and exports (nutmeg cooperative studies, cocoa and mace export market research); government and development (UNDP, CDB, Caribbean Development Bank-funded studies); and FMCG distribution (brands entering Grenada from Trinidad or Barbados).
Can HRG include Carriacou in Grenada market research?
Yes. Carriacou and Petite Martinique can be included in Grenada research programs, though the small populations (approximately 8,000 on Carriacou) mean these are typically handled as supplementary samples rather than core strata. Island-specific programs for Carriacou are available for clients with a specific interest in that market -- for example, fisheries research, tourism studies, or government service delivery evaluation.
What is Grenada's market research landscape?
Grenada has a very limited local market research industry. Most formal research is conducted by regional agencies like HRG, commissioned by international organizations, regional FMCG companies, or government agencies. The University of the West Indies Open Campus in Grenada occasionally provides research services for academic purposes. For commercial research, international firms with Caribbean expertise are the standard choice.
Does HRG conduct mystery shopping in Grenada?
Yes. HRG operates mystery shopping programs in Grenada for retail, banking, and hospitality clients. Mystery shoppers in Grenada are recruited from HRG's St. George's-based evaluator network and cover the Grand Anse, St. George's, Gouyave, Grenville, and Sauteurs areas. Monthly programs are the most common for retail and banking clients.
Download: Eastern Caribbean Research Planning Guide
Fieldwork logistics, sample sizes, and cost benchmarks for research in Grenada, St. Lucia, Antigua, and the wider OECS.
Start Your Grenada Research Project
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