Free Download - 50 Point Checklist
Distribution Channel Expansion Checklist
A practical 50-point checklist for evaluating and expanding distribution channels in the Caribbean. Based on insights from mapping 50,000+ retail outlets.
Retail Partnerships
- Supermarket chain evaluation
- Wholesale relationships
- Modern trade vs traditional trade
- Private label considerations
Logistics & Supply Chain
- Import requirements
- Warehousing options
- Cold chain management
- Last-mile delivery
Pricing & Margins
- Trade margin structures
- Promotional allowances
- Price elasticity
- Competitive positioning
Trade Marketing
- In-store visibility
- POS materials
- Merchandising standards
- Shopper marketing
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Did you know? Poor distribution costs brands 15-30% of potential revenue in the Caribbean. Our Distribution Census helps identify exactly where your gaps are.
Why Distribution Matters
15-30%
Revenue lost to distribution gaps
88
Distribution channels in Caribbean
50,000+
Retail outlets we've mapped
Distribution Network Mapping
Visualize your entire supply chain
Port & Logistics Infrastructure
Optimize your import operations