Free Interactive Tool
Market Research ROI Calculator
Build a compelling business case for your market research investment. Calculate potential returns based on your specific objectives and scenarios.
Cost Savings Analysis
Calculate avoided costs from better decision-making
Revenue Opportunity
Estimate incremental revenue from market insights
Payback Period
See how quickly your research investment pays off
Scenario Modeling
Compare conservative, moderate, and optimistic outcomes
Common Use Cases
New market entry decisions
Product launch go/no-go
Pricing strategy optimization
Marketing spend allocation
Distribution expansion planning
Competitive positioning
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Research Insight: Companies that invest in pre-launch research see 40% higher success rates on new products.
The Value of Research
10x
Average ROI on market research investment
40%
Higher success rate with pre-launch research
$2M+
Average cost of failed product launch