Market Research Florida
Florida's bilingual market research partner, based in South Florida with statewide reach. HRG delivers consumer insights, surveys, and focus groups across America's third-largest state, serving 22.6 million residents with 40+ years of research expertise.
Florida: A Market Research Powerhouse
Florida is the third-largest US state by population and GDP, with a uniquely diverse consumer base that spans retirees, young professionals, tourists, and a rapidly growing Hispanic population. Understanding Florida requires local expertise and bilingual capabilities.
22.6M
State Population
$1.4T
State GDP
26%
Hispanic Population
140M+
Annual Visitors
Source: U.S. Census Bureau, 2024; Bureau of Economic Analysis; Visit Florida
Florida Regional Coverage
South Florida (Miami, Fort Lauderdale, Palm Beach)
HRG's home base. The tri-county South Florida metro (6.1 million people) is one of America's most diverse markets with the highest concentration of Hispanic and Caribbean-origin consumers in the US. Full in-person fieldwork capabilities with bilingual teams.
Central Florida (Orlando, Tampa, St. Petersburg)
Florida's tourism heartland and fastest-growing region. Orlando's theme park industry, Tampa's corporate sector, and the I-4 Corridor represent key consumer markets. HRG deploys field teams for in-person research and uses CATI and online methods for broad coverage.
North Florida (Jacksonville, Tallahassee)
Jacksonville is Florida's largest city by area with a growing port economy. Tallahassee is the state capital and university hub. HRG covers North Florida through online surveys, telephone research, and deployed field teams for in-person data collection.
Southwest Florida (Naples, Fort Myers, Sarasota)
Affluent Gulf Coast communities with high concentrations of retirees, seasonal residents, and luxury consumers. Research here focuses on real estate, healthcare, financial services, and premium retail segments.
Free Caribbean Market Assessment
Discover which research methodology best fits your Caribbean market entry strategy.
Research Services Across Florida
Consumer Surveys
Statewide consumer surveys using online (CAWI), telephone (CATI), and face-to-face (CAPI) methods. Bilingual English-Spanish instruments ensure accurate representation of Florida's diverse population.
Survey Services →Focus Groups & IDIs
Qualitative research across Florida's major metros. Bilingual moderators, professional facility partnerships in Miami, Fort Lauderdale, Orlando, and Tampa. Virtual options available statewide.
Focus Group Services →Mystery Shopping
Service quality evaluations across Florida retail, hospitality, financial, and healthcare locations. Bilingual mystery shoppers for Spanish-language customer journeys in Hispanic-heavy markets.
Mystery Shopping →Brand Tracking
Continuous or wave-based brand health monitoring across Florida markets. Track awareness, consideration, preference, and NPS by region, language, and demographic segment.
Brand Tracking →Retail & Distribution Audits
In-store audits covering pricing, shelf placement, and product availability across Florida's retail landscape: Publix, Walmart, Target, Sedano's, Presidente, and independent ethnic grocers.
Retail Audit Services →Market Entry Research
Feasibility studies and competitive analysis for companies entering the Florida market. Ideal for Latin American and Caribbean brands expanding into the US through Florida as a gateway.
Market Entry Strategy →Key Industries in Florida
Tourism & Hospitality
Florida's $100B+ tourism industry welcomes 140M+ visitors annually. Research covers theme parks, cruise lines, hotels, vacation rentals, and destination marketing across the state.
Real Estate & Construction
One of America's hottest real estate markets with demand from domestic movers, international buyers, and snowbirds. Buyer sentiment, market feasibility, and demand studies available.
Healthcare & Life Sciences
Major healthcare market with aging population driving demand. Research for hospital systems, insurance providers, pharma companies, and telehealth platforms across the state.
Financial Services
Florida's banking, wealth management, and insurance sectors serve both domestic and international clients. Customer satisfaction, brand tracking, and market sizing research available.
FMCG & Retail
Diverse retail environment spanning mainstream chains, ethnic grocers, and e-commerce. Brand testing in Florida provides insights applicable to broader US Hispanic market strategy.
International Trade
Florida handles 40% of US trade with Latin America. PortMiami, Port Everglades, and JAXPORT drive import/export activity. Market entry and trade feasibility studies available.
Why Florida Needs Bilingual Research Expertise
Florida is home to 5.7 million Hispanic residents, representing 26% of the state's population. This concentration varies significantly by region: South Florida is over 45% Hispanic, while Central Florida's Hispanic population (largely Puerto Rican) has grown 35% in the past decade.
Standard English-only research in Florida systematically excludes millions of consumers. HRG's bilingual English-Spanish capabilities ensure that surveys, focus groups, and interviews accurately capture the full spectrum of Florida consumer opinion. Native Spanish-speaking moderators understand the cultural distinctions between Cuban, Puerto Rican, Colombian, Venezuelan, Mexican, and other Hispanic communities throughout the state.
For companies targeting Florida's Hispanic market, HRG also provides access to Haitian Creole speakers for South Florida's significant Haitian community and can coordinate with Portuguese-speaking researchers for the Brazilian population in Central Florida.
Frequently Asked Questions
What makes HRG different from other Florida market research companies?
HRG brings 40+ years of experience with bilingual English-Spanish capabilities that most US-only firms lack. Based in Fort Lauderdale, HRG specializes in multicultural research across Florida's diverse population. The firm also serves as a bridge to Caribbean and Latin American markets, making it ideal for companies with cross-border interests.
Does HRG conduct market research throughout Florida?
Yes, HRG conducts research statewide. The firm is based in South Florida with strong coverage in Miami-Dade, Broward, and Palm Beach counties. For Central and North Florida markets, HRG deploys field teams and uses online and telephone methods for broad coverage.
How much does market research cost in Florida?
Statewide online surveys (500-1,000 respondents) range from $15,000-$35,000 USD. Regional focus group studies (4-8 groups across cities) cost $25,000-$50,000 USD. Multi-method statewide studies range from $40,000-$100,000+ USD. HRG provides custom proposals with transparent pricing.
What industries benefit from market research in Florida?
Key industries include tourism and hospitality, real estate, healthcare, financial services, FMCG, agriculture, aerospace, technology, retail, and international trade. Florida's 22.6 million residents and 140M+ annual visitors create research opportunities across all consumer sectors.
Can HRG conduct bilingual research across Florida?
Yes, bilingual English-Spanish research is a core strength. With 5.7 million Hispanic residents, bilingual capabilities are essential for representative research. HRG employs native Spanish-speaking researchers who understand the cultural nuances of Florida's diverse Hispanic communities.
What research methodologies does HRG use in Florida?
HRG uses online surveys (CAWI), telephone surveys (CATI), face-to-face interviews (CAPI), focus groups, in-depth interviews, mystery shopping, retail audits, ethnographic research, concept testing, taste testing, brand tracking, and advanced analytics. The right methodology depends on the research objectives, audience, and budget.
Get Your Free Florida Market Assessment
Explore opportunities in Florida's $1.4 trillion economy. Our bilingual research team will analyze your target market and recommend the right approach for statewide success.
Research Florida with Bilingual Experts
From Miami to Jacksonville, HRG delivers actionable insights across the Sunshine State. Bilingual capabilities, local expertise, and 40+ years of research excellence.