Market Research Fort Lauderdale
Full-service market research from HRG's Fort Lauderdale base. Serving Broward County's 1.9 million residents with bilingual surveys, focus groups, and consumer analytics. Your local partner for South Florida and international research.
Broward County: A Research-Rich Market
Broward County is South Florida's second-largest county by population, with a diverse mix of affluent coastal communities, suburban families, and growing multicultural neighborhoods. Fort Lauderdale serves as HRG's US hub for local and international research coordination.
1.9M
Broward County Residents
6.1M
Tri-County Metro Population
31%
Hispanic/Latino Residents
$72B+
County GDP
Source: U.S. Census Bureau, 2024; Bureau of Economic Analysis
Research Services in Fort Lauderdale
Consumer Surveys
Online, CATI, and face-to-face surveys across Broward County. Bilingual English-Spanish capabilities ensure accurate reach into Fort Lauderdale's growing Hispanic population segments.
Survey Services →Focus Groups
Professional focus group facilities in the Fort Lauderdale area with experienced bilingual moderators. Recruit from Broward County's diverse demographic segments for authentic qualitative feedback.
Focus Group Services →Mystery Shopping
Evaluate service quality, compliance, and customer experience across Fort Lauderdale retail locations, restaurants, hotels, auto dealerships, and financial service branches.
Mystery Shopping →Brand Tracking
Monitor brand awareness, perception, and loyalty across South Florida markets. Track competitive positioning and advertising effectiveness with ongoing wave studies.
Brand Tracking →B2B Research
Business-to-business research for Fort Lauderdale's marine, aviation, technology, and professional services sectors. Executive interviews, market sizing, and competitive intelligence.
B2B Research →Caribbean & LatAm Hub
Fort Lauderdale serves as HRG's US coordination center for multi-country Caribbean and Latin American research projects, with direct flights to 25+ international destinations from FLL.
Caribbean Research →Free Caribbean Market Assessment
Discover which research methodology best fits your Caribbean market entry strategy.
Industries We Serve in Broward County
Marine & Yachting
Fort Lauderdale is the "Yachting Capital of the World" with 50,000+ registered vessels and the annual Fort Lauderdale International Boat Show. HRG supports marine industry market studies.
Tourism & Cruise
Port Everglades is one of the world's busiest cruise ports, handling 3.8M+ passengers annually. Research covers visitor experience, shore excursion preferences, and destination branding.
Healthcare
Broward's healthcare sector includes major hospital systems like Memorial Healthcare System, Holy Cross, and Broward Health. HRG provides patient satisfaction and community health research.
Technology & Aviation
Growing tech sector with AutoNation, Citrix (now Cloud Software Group), and Spirit Airlines headquartered in the area. B2B research for technology and aviation companies.
Real Estate
Booming real estate market spanning luxury waterfront properties, suburban developments, and commercial office space. Buyer sentiment and market feasibility research available.
Retail & Consumer
Major retail destinations including Sawgrass Mills, Galleria Fort Lauderdale, and Las Olas Boulevard. Shopper research, retail audits, and consumer behavior studies across all channels.
Broward County Coverage Areas
Fort Lauderdale & Hollywood
Broward's urban core with diverse populations, strong tourism economies, and growing young professional segments. Key areas for intercept research and consumer surveys.
Western Broward (Weston, Pembroke Pines, Miramar)
Affluent suburban communities with significant Latin American populations, particularly Venezuelan, Colombian, and Brazilian families. Ideal for Hispanic consumer and family research.
Northern Broward (Coral Springs, Pompano Beach)
Mix of established suburban communities and revitalizing urban centers. Research covers family consumers, retirees, and the growing Caribbean immigrant population.
Tri-County Coverage
HRG seamlessly covers the full South Florida tri-county area: Miami-Dade, Broward, and Palm Beach counties. Combined population of 6.1 million for statistically robust regional studies.
Miami Coverage →Frequently Asked Questions
Is there a market research company in Fort Lauderdale?
Yes, Hope Research Group operates from Fort Lauderdale and serves clients across Broward County. HRG is a full-service research firm with 40+ years of experience offering surveys, focus groups, mystery shopping, retail audits, and analytics. The Fort Lauderdale base also serves as HRG's US coordination hub for Caribbean and Latin American projects.
What research services does HRG provide in Fort Lauderdale?
HRG provides consumer surveys (online, telephone, in-person), focus groups with bilingual moderators, in-depth interviews, mystery shopping, retail audits, brand tracking, concept testing, competitive intelligence, and customer experience research. All services available in English and Spanish.
How much does market research cost in Fort Lauderdale?
Consumer surveys (300-500 respondents) typically range from $12,000-$25,000 USD. Focus group projects (4-6 groups) cost $18,000-$30,000 USD. Multi-method studies range from $30,000-$75,000 USD. HRG provides detailed proposals with transparent pricing for every project.
Does HRG cover all of Broward County?
Yes, HRG covers all of Broward County including Fort Lauderdale, Hollywood, Pompano Beach, Coral Springs, Plantation, Davie, Sunrise, Weston, Pembroke Pines, and Miramar. Research teams can coordinate studies spanning Miami-Dade, Broward, and Palm Beach counties.
Why is Fort Lauderdale a strategic base for market research?
Fort Lauderdale sits at the center of South Florida's tri-county metro area (6.1 million people), providing access to diverse consumer segments within a 50-mile radius. FLL airport offers direct connections to the Caribbean and Latin America, supporting HRG's international operations.
Can HRG conduct Caribbean research from Fort Lauderdale?
Yes, HRG uses Fort Lauderdale as its US coordination hub for Caribbean and Latin American research. With direct flights from FLL to Jamaica, The Bahamas, Trinidad, and other Caribbean destinations, HRG manages multi-country projects efficiently while maintaining local field teams across 25+ markets.
Get Your Free Fort Lauderdale Market Assessment
Understand the opportunities in Broward County's growing market. Our local team will assess your research needs and recommend the right approach.
Research Fort Lauderdale with Local Experts
From Las Olas to Weston, HRG delivers actionable insights across Broward County. Bilingual capabilities, local knowledge, and international reach from our Fort Lauderdale base.