Latin American & Caribbean
Market Research for Florida Companies
Florida is the gateway to the Caribbean and Latin America. HRG bridges South Florida’s Caribbean diaspora and business community with in-country field teams across 20+ territories.
South Florida’s Caribbean Diaspora
South Florida is home to more than 3 million people of Caribbean and Latin American origin. Miami-Dade and Broward counties together represent the largest concentration of Caribbean diaspora in the United States, making them an ideal research market for brands targeting origin-country consumers or studying diaspora spending behavior.
| Community | SFLA Population | Key Counties | HRG In-Country Coverage |
|---|---|---|---|
| Haitian American | 500,000+ | Miami-Dade, Broward | Haiti |
| Jamaican American | 450,000+ | Miami-Dade, Broward | Jamaica |
| Dominican American | 350,000+ | Miami-Dade | Dominican Republic |
| Colombian American | 300,000+ | Miami-Dade, Broward | Colombia |
| Trinidadian American | 250,000+ | Broward, Miami-Dade | Trinidad & Tobago |
| Cuban American | 1.4M+ | Miami-Dade | Cuba |
| Venezuelan American | 200,000+ | Miami-Dade, Broward | Venezuela |
| Bahamian American | 80,000+ | Miami-Dade, Broward | Bahamas |
Sources: U.S. Census Bureau, American Community Survey 2023. SFLA = South Florida MSA (Miami-Dade, Broward, Palm Beach).
Research Services
Caribbean Diaspora Consumer Research (Florida)
Surveys and focus groups with Jamaican, Haitian, Trinidadian, Dominican, and other Caribbean diaspora communities in Miami-Dade and Broward counties. Bilingual instruments, culturally appropriate recruitment.
In-Country Caribbean Market Research
Consumer surveys, IDIs, focus groups, retail audits, and mystery shopping across 20+ Caribbean territories. Managed from our regional headquarters with local field teams on every island.
Latin American Market Entry Studies
Market size, competitive landscape, distribution channel, and consumer behavior research for Florida companies entering Panama, Dominican Republic, Colombia, and other Latin American markets.
Bilingual (English/Spanish) Research
Full research design, questionnaire development, field management, and reporting in English and Spanish. Spanish Caribbean and Latin American markets covered natively.
B2B & Trade Research
Executive interviews, distributor assessments, and trade channel research among Caribbean and Latin American businesses operating from or trading with Florida.
Agency Fieldwork Subcontracting
Florida-based research agencies needing Caribbean fieldwork: HRG provides data collection, transcription, and data tables at fixed field-only pricing. No coordination overhead.
Get a Free Caribbean Market Research Assessment
Tell us your target market, your research objective, and your budget range. We will recommend the right methodology, sample design, and provide a ballpark cost estimate at no charge.
Who We Work With in Florida
Consumer Goods Companies
Expanding from the Florida Hispanic market into Caribbean origin countries. HRG researches both the diaspora in Florida and the consumer base in-country.
Financial Services Firms
Remittance corridors, bancassurance products for Caribbean immigrants, and in-market financial product research across the Caribbean.
Healthcare & Pharma
Patient behavior research across Caribbean diaspora communities in South Florida, and in-country clinical insights across the Caribbean.
Real Estate & Investment
Caribbean real estate buyer research among South Florida diaspora, and in-country feasibility studies for development projects.
Technology & Fintech
Mobile banking and fintech adoption research across Caribbean communities in Florida and in-country across the English and Spanish Caribbean.
Retail & Hospitality
Caribbean traveler research among South Florida residents, in-destination guest experience studies, and competitive hotel benchmarking.
Government & NGOs
Policy research among Caribbean communities in Florida, and in-country program evaluation across the Caribbean and Central America.
Research Agencies & Consultancies
Subcontracting Caribbean fieldwork to HRG. Agency clients receive raw data, transcripts, and data tables at agreed field-only rates.
Why Florida Companies Choose HRG
Caribbean-native expertise
HRG has operated across the Caribbean since 1985. We know the markets, the cultures, the regulatory environments, and the on-the-ground realities that no Florida-based generalist firm can replicate.
No transoceanic markup
Working with HRG directly eliminates the coordination markup that US research firms add when subcontracting Caribbean fieldwork. You pay for research, not logistics.
Same-island and diaspora studies
We can research your target consumers in their home country and in their Florida community within the same study, giving you both the in-country baseline and the diaspora perspective.
Caribbean Market Research for Florida Companies: FAQ
Does HRG have a presence in Florida?
Yes. HRG works with Florida-based clients across Miami-Dade, Broward, and Palm Beach counties and is familiar with the South Florida business ecosystem. Our primary fieldwork operations span 20+ Caribbean and Latin American territories, making us the natural research partner for Florida companies doing business across the region.
Can HRG conduct research among Caribbean diaspora communities in South Florida?
Yes. South Florida has the largest Caribbean diaspora concentration in the United States, including approximately 500,000 Haitians, 450,000 Jamaicans, 250,000 Trinidadians, and significant communities from Barbados, Bahamas, Guyana, and the Dominican Republic. HRG can conduct consumer research within these communities using bilingual interviewers and culturally appropriate instruments.
What Caribbean and Latin American markets does HRG cover from Florida?
HRG operates across Jamaica, Trinidad and Tobago, Barbados, the Dominican Republic, Haiti, Guyana, Suriname, all OECS island nations, Panama, and additional Central American and South American markets. Our Caribbean network is the most comprehensive of any firm operating from the region.
How does HRG help Florida companies enter Caribbean markets?
We provide consumer landscape studies to understand target audience size and behavior, competitive assessments to map existing players, distribution channel research to identify the right route to market, pricing sensitivity analysis, and brand awareness studies. Most Florida clients start with a dual-market study covering their top one or two target islands before expanding regionally.
Can HRG conduct bilingual research in Spanish and English?
Yes. HRG conducts research in English, Spanish, French, and Dutch across the Caribbean. For Hispanic consumer research in South Florida or across the Dominican Republic, Colombia, Panama, and other Spanish-speaking markets, we field in Spanish as the primary language and provide English reporting.
What does Caribbean market research cost for a Florida-based company?
A standard consumer survey in one Caribbean market (e.g., Jamaica or Dominican Republic) typically ranges from USD 8,000 to USD 18,000 depending on sample size and methodology. A two-market study covering Jamaica and Trinidad would typically range from USD 14,000 to USD 28,000. Multi-market regional studies across 5+ territories are quoted on a per-market basis with volume efficiencies applied. All proposals are fixed-price.
Caribbean Market Entry Checklist for Florida Companies
A practical guide for Florida businesses entering Caribbean markets: which islands to prioritize, what research to commission first, typical costs, timelines, and common mistakes. Used by Miami-based importers, distributors, and brands.