Market Research in Broward County, Florida
Broward County holds the highest concentration of Caribbean-born residents of any US county. With over 110,000 Jamaican-Americans, 90,000 Haitian-Americans, and significant Trinidadian, Barbadian, and Eastern Caribbean communities, Broward is HRG's primary US base for Caribbean diaspora consumer research.
Broward County: Key Market Indicators
Broward County: The Caribbean Diaspora Capital of North America
No county in the United States has a higher proportion of Caribbean-origin residents than Broward. The Jamaican-American community alone exceeds 110,000 people, concentrated in Lauderhill, Lauderdale Lakes, North Lauderdale, and Margate. This community has created a thriving Caribbean cultural economy, with Caribbean restaurants, supermarkets, remittance businesses, and community organizations representing every island in the region.
For Caribbean brands, Broward County is the single most valuable US research location. A brand awareness or usage study conducted in Broward with Caribbean-origin participants provides direct intelligence on how Caribbean-American consumers interact with island brands in the diaspora context, a consumer behaviour that is distinct from both island-resident behaviour and general American consumer behaviour.
Caribbean Community Research Capabilities
Jamaican-American Consumer Research
HRG's Jamaican fieldwork heritage gives it unique credibility in Broward's Jamaican-American community. Research teams include Jamaican-born and Jamaican-heritage researchers who speak standard English, Jamaican Creole (Patois), and understand the cultural nuances that determine whether a Jamaican-American consumer will participate authentically in research. Community venue recruitment through churches, jerk festivals, and Caribbean business associations produces higher response rates than panel-based recruitment.
Haitian-American Consumer Research
Broward's Haitian-American community of approximately 90,000 (concentrated in North Lauderdale, Lauderhill, and Lauderdale Lakes) is bilingual in English and Haitian Creole, with Creole being the preferred language for sensitive topics including health, finance, and immigration. HRG conducts bilingual and Creole-primary research across this community, with the cultural knowledge to distinguish between first-generation and second-generation Haitian-American consumer behaviours.
Trinidadian and Eastern Caribbean Research
Fort Lauderdale and Miramar host significant Trinidadian, Barbadian, Guyanese, and Eastern Caribbean communities. HRG's Caribbean heritage and fieldwork experience across all Eastern Caribbean territories makes it uniquely equipped to conduct research with these specific diaspora populations, capturing the brand preferences and purchasing behaviour that connect Caribbean island brands with their US diaspora market.
Free Caribbean Market Assessment
Discover which research methodology best fits your Caribbean market entry strategy.
Broward County Caribbean Community by City
| City | Population | Primary Caribbean Group | % Black/Caribbean |
|---|---|---|---|
| Lauderhill | 74,000 | Jamaican-American | 67% |
| Lauderdale Lakes | 35,000 | Jamaican, Haitian-American | 72% |
| North Lauderdale | 47,000 | Haitian-American | 50% |
| Miramar | 140,000 | Jamaican, Trinidadian, Haitian | 52% |
| Fort Lauderdale | 185,000 | Jamaican, Haitian (mixed) | 31% |
| Hollywood | 160,000 | Caribbean-Latin mixed | 18% |
Source: U.S. Census Bureau American Community Survey 2023 5-year estimates
Frequently Asked Questions
Why is Broward County important for Caribbean consumer research?
Broward County has the highest concentration of Caribbean-born residents of any US county. The Jamaican-American community in Broward exceeds 110,000 individuals, the largest Jamaican diaspora concentration in the world outside Jamaica. Significant Haitian, Trinidadian, Barbadian, and Eastern Caribbean communities make Broward the primary research location for any brand serving Caribbean-American consumers. Cities like Lauderhill, Lauderdale Lakes, and North Lauderdale are majority Caribbean-American.
How large is Broward County?
Broward County had a population of approximately 1.96 million as of 2023 (U.S. Census Bureau), making it the second most populous county in Florida after Miami-Dade. The county's GDP is approximately $120 billion (BEA, 2023). Major cities include Fort Lauderdale (county seat), Hollywood, Pembroke Pines, Miramar, Coral Springs, and Plantation. Broward is one of the most densely populated counties in the southeastern United States.
What Caribbean communities are in Broward County?
Broward County's Caribbean diaspora includes approximately 110,000 Jamaican-Americans (the world's largest Jamaican diaspora concentration outside Jamaica), 90,000 Haitian-Americans (concentrated in North Lauderdale, Lauderhill, and Lauderdale Lakes), significant Trinidadian, Barbadian, Guyanese, Dominican, Cuban, and Eastern Caribbean island communities. Miramar and Lauderhill each have city councils with Caribbean-origin majorities. Caribbean languages including Jamaican Patois, Haitian Creole, and French Creole are widely spoken.
What research methodologies work best for Caribbean communities in Broward?
For Broward's Caribbean communities, face-to-face surveys and in-person focus groups consistently outperform online methods in terms of engagement and completion rates. HRG's culturally fluent fieldwork teams, including Jamaican Patois and Haitian Creole speakers, achieve response rates significantly above industry averages. Community venue recruitment (churches, Caribbean businesses, community centres) is more effective than panel-based recruitment for these populations.
How much does market research cost in Broward County?
Market research costs in Broward County are similar to Miami-Dade. Consumer surveys with 400 respondents range from $14,000 to $24,000 USD. Focus groups in Fort Lauderdale or Pembroke Pines range from $20,000 to $36,000 USD for four to six groups. Specialised Caribbean community research with Patois or Haitian Creole capability carries a 20-30% premium due to specialist recruitment and moderation costs. Contact HRG for a project-specific quote.
Related Resources
Broward County Caribbean Diaspora Research Guide
Download HRG's guide to researching Caribbean-origin consumers in Broward County, including community profiles, recruitment strategies, and culturally appropriate research methodology for Jamaican, Haitian, and Eastern Caribbean communities.