Market Research in Broward County, Florida
Broward County is HRG's home county and the gateway to Caribbean-American consumer research in the United States. With the highest per-capita Caribbean-American population of any US county, 200,000+ Jamaican-Americans, 150,000+ Haitian-Americans, and an international cruise port that handled 7.8 million passengers in 2023, no county better bridges Caribbean island markets and the US consumer base.
Broward County: Key Market Indicators
The Caribbean Research Capital of the United States
Broward County is where Caribbean islands meet the American consumer market. No other US county concentrates as many Caribbean-origin consumers per capita: Jamaicans in Miramar and Lauderhill, Haitians in North Lauderdale and Lauderdale Lakes, Trinidadians and Barbadians across Pembroke Pines and Hollywood, and Bahamian-Americans primarily in the Fort Lauderdale corridor. For a Caribbean brand researching how its home-market product or message translates to the US diaspora, Broward County is the research starting point.
HRG's Fort Lauderdale headquarters gives Broward County studies a unique operational advantage: no mobilization cost, direct local staff deployment, and interviewers with genuine community relationships in the Jamaican, Haitian, Trinidadian, and Barbadian neighbourhoods that are otherwise difficult to penetrate through conventional panel sampling. This community access translates to higher response rates, richer qualitative data, and faster fieldwork timelines than any competitor operating from outside the county.
Broward County Caribbean Population Breakdown
| Origin Community | Est. Population | Primary Municipalities | Language Note |
|---|---|---|---|
| Jamaican-American | 200,000+ | Miramar, Lauderhill, Lauderdale Lakes | English primary; Patois in community settings |
| Haitian-American | 150,000+ | North Lauderdale, Lauderhill, Margate | Haitian Creole; French in older cohorts; English in younger |
| Trinidadian-American | 45,000+ | Pembroke Pines, Hollywood, Cooper City | English primary; Caribbean dialect |
| Barbadian-American | 25,000+ | Hollywood, Fort Lauderdale | English primary |
| Bahamian-American | 20,000+ | Fort Lauderdale, Deerfield Beach | English primary; close US-Bahamas cultural ties |
| Other Caribbean | 60,000+ | Dispersed across county | Guyana, St. Lucia, Grenada, Antigua communities |
Source: U.S. Census Bureau ACS 2023 5-year estimates and HRG community network data. Estimates are county-wide including all Broward municipalities.
Research Services in Broward County
Caribbean Diaspora Studies
Caribbean brands launching in the US, US brands targeting Caribbean-American consumers, and Caribbean governments commissioning diaspora opinion surveys all use Broward County as their primary US research base. HRG executes paired studies that compare island-resident and diaspora consumer data in the same research cycle, enabling direct market-to-market comparison. This is particularly valuable for remittance brands, Caribbean food and beverage companies expanding to the US, and Caribbean tourism boards measuring diaspora travel intent.
Cruise and Tourism Research
Port Everglades in Fort Lauderdale is the world's third-busiest cruise port and a significant market research venue. HRG conducts cruise passenger intercept surveys, pre-cruise brand exposure studies, port-of-call destination research, and post-cruise customer satisfaction tracking for cruise lines that homeport at Port Everglades. This directly connects to Caribbean island research: passengers disembarking at Caribbean ports can be followed with island-side surveys in the same study.
Haitian Creole Language Research
HRG is one of the few Florida market research firms with genuine Haitian Creole research capability. North Lauderdale, Lauderhill, and Lauderdale Lakes have Haitian-American community concentrations where English-only research systematically underrepresents opinions and preferences. HRG's Haitian field staff conduct surveys, focus groups, and IDIs in Haitian Creole with native-speaker moderation, reaching the full demographic range of one of Florida's most economically active immigrant communities.
Free Caribbean Market Assessment
Discover which research methodology best fits your Caribbean market entry strategy.
Broward County Research Pricing
| Methodology | Scope | Indicative Cost (USD) |
|---|---|---|
| Online Survey (English) | N=400, Broward County | $13,000 - $22,000 |
| Caribbean Diaspora Survey | N=300, Jamaican/Haitian/Caribbean oversample | $18,000 - $30,000 |
| Haitian Creole Survey | N=200, Haitian-American | $20,000 - $34,000 |
| Focus Groups | 4 groups, Fort Lauderdale / Miramar | $20,000 - $38,000 |
| Cruise Passenger Intercept | N=200, Port Everglades | $14,000 - $24,000 |
| Caribbean-US Paired Study | Island + Broward County panel | $32,000 - $60,000 |
| Brand Tracker (annual) | Quarterly waves, N=300/wave | From $44,000/year |
Indicative only. Contact HRG for project-specific pricing. As HRG's home county, Broward studies typically have no mobilization surcharge.
Frequently Asked Questions
Why is Broward County important for Caribbean consumer research?
Broward County has the highest per-capita Caribbean-American population of any US county. Jamaican-Americans are the largest group (an estimated 200,000+ in the county), followed by Haitian-Americans (150,000+), Trinidadian-Americans, Barbadian-Americans, and Bahamian-Americans. Fort Lauderdale is HRG's headquarters city, giving us unmatched local field network access across all Broward municipalities. For any brand researching Caribbean-American consumers in the US, Broward County is the non-negotiable starting point.
What market research services does HRG offer in Broward County?
HRG provides consumer surveys, focus groups, in-depth interviews, brand tracking, mystery shopping, retail audits, Haitian Creole language research, Caribbean diaspora studies, tourism and cruise research, and healthcare consumer studies across Broward County. As HRG's home county, Broward benefits from faster mobilization, direct local staff deployment, and lower costs than comparable studies in Miami-Dade or Palm Beach County.
How large is the Broward County market?
Broward County had a population of approximately 1.96 million as of 2023 (U.S. Census Bureau) and a GDP of roughly $157 billion (BEA, 2023). It is Florida's second most populous county after Miami-Dade. The county's largest cities are Fort Lauderdale (county seat), Hollywood, Pembroke Pines, Coral Springs, Miramar, and Pompano Beach. Miramar and Lauderhill have the highest Caribbean-American population concentrations in the county.
Can HRG conduct Haitian Creole language research in Broward County?
Yes. HRG conducts research in Haitian Creole as well as English, Spanish, and French. Broward County's Haitian community is estimated at over 150,000 residents, concentrated in North Lauderdale, Lauderhill, Lauderdale Lakes, and Margate. HRG's Haitian field team conducts CAPI interviews, focus groups, and IDIs in Haitian Creole with community-appropriate recruitment approaches. This is a specialist capability that few Florida research firms can offer.
What industries are most active for research in Broward County?
Broward County's most active research industries are tourism and hospitality (Port Everglades is the world's third-busiest cruise port), financial services, healthcare (Broward Health, Memorial Healthcare, Holy Cross), aviation (Fort Lauderdale-Hollywood International Airport served 35M passengers in 2023), Caribbean diaspora brand research, and retail. Caribbean brands entering the US market consistently rank Broward County as their first research priority alongside Miami-Dade.
How much does market research cost in Broward County?
As HRG's home county, Broward County studies benefit from reduced mobilization costs. Online surveys with 300-500 respondents range from $13,000 to $24,000 USD. Focus group projects (4 groups) range from $20,000 to $38,000 USD. Caribbean-language research (Haitian Creole, Jamaican Patois-sensitive instruments) requires a 20-30% premium over standard English studies. Contact HRG for project-specific pricing.
Related Research Resources
Broward County Caribbean Consumer Research Report
Download HRG's guide to researching Jamaican-American, Haitian-American, and Caribbean diaspora consumers in Broward County, including community breakdowns, language requirements, and paired Caribbean-US study design.