Market Research in Miami-Dade County, Florida
Miami-Dade County is the most Hispanic-majority large metro in the United States at 70% Hispanic, with a consumer population that spans virtually every major Latin American and Caribbean origin. It is simultaneously the US gateway to Latin America and the Caribbean, making it a critical research location for brands operating across the hemisphere.
Miami-Dade County: Key Market Indicators
Miami-Dade as a Latin American and Caribbean Proxy Market
The unique strategic value of Miami-Dade as a research location is that its population includes large, sufficiently sized communities from virtually every major Latin American country and Caribbean island. Colombia (approximately 200,000), Venezuela (approximately 150,000), Nicaragua (approximately 100,000), Argentina (approximately 80,000), Honduras, Haiti, the Dominican Republic, Cuba, Jamaica, and Bahamas all have active communities here. This means a single Miami-Dade study can serve as a proxy for the Latin American market in a way that no other US city can match.
For HRG, Miami-Dade is an extension of our Caribbean research network. We treat the county as the US edge of the Caribbean basin: a place where the consumer behaviours, brand loyalties, and cultural attitudes of Caribbean island populations can be observed in their diaspora form. A well-designed paired study can simultaneously survey Jamaican residents in Kingston and Jamaican-Americans in Broward and Miami-Dade, providing the most complete picture available of how a brand or message performs across the full Jamaican consumer diaspora.
Miami-Dade Hispanic Population Breakdown
| Group | Est. Population | Primary Areas | Research Note |
|---|---|---|---|
| Cuban-American | ~900,000 | Hialeah, Coral Gables, Miami | Politically distinct; Spanish-dominant older cohorts; high brand loyalty |
| Colombian-American | ~200,000 | Doral, Kendall, Weston | Upper-middle income; bilingual; growing consumer class |
| Venezuelan-American | ~150,000 | Doral, Brickell, Coral Gables | Recent arrivals; professional; Spanish-dominant |
| Nicaraguan-American | ~100,000 | Westchester, Miami Springs | Working to middle class; Spanish-dominant |
| Haitian-American | ~150,000 | Little Haiti, North Miami, Homestead | Haitian Creole; French for older cohorts; English for younger |
| Other Caribbean | ~80,000 | Dispersed | Dominican, Jamaican, Bahamian communities |
Source: U.S. Census Bureau ACS 2023 5-year estimates. Estimates include the full Miami-Dade County area.
Free Caribbean Market Assessment
Discover which research methodology best fits your Caribbean market entry strategy.
Miami-Dade Research Pricing
| Methodology | Scope | Indicative Cost (USD) |
|---|---|---|
| Online Survey (Spanish/English) | N=400, Miami-Dade | $15,000 - $28,000 |
| Cuban Consumer Survey | N=300, Cuban-American oversample | $18,000 - $32,000 |
| South American Origin Study | N=400, Colombian/Venezuelan focus | $18,000 - $30,000 |
| Focus Groups | 4 groups, Miami-Dade | $24,000 - $44,000 |
| Haitian Creole Study | N=200, Little Haiti / North Miami | $20,000 - $36,000 |
| Caribbean-US Paired Study | Caribbean island + Miami-Dade | $34,000 - $65,000 |
| Latin American Proxy Study | N=600, multi-origin | $28,000 - $48,000 |
Indicative only. Miami-Dade is Florida's highest-cost research market. Contact HRG for project-specific pricing.
Frequently Asked Questions
What makes Miami-Dade a unique research market?
Miami-Dade County is the most Hispanic-majority large metro in the United States at approximately 70% Hispanic (U.S. Census Bureau, 2023). Cuban-Americans are the largest group (approximately 32% of the county), followed by significant Colombian, Venezuelan, Nicaraguan, Honduran, Dominican, and Argentine communities. This means Miami-Dade is both a Latin American proxy market and a Caribbean-American research hub simultaneously. Brands entering any Latin American country frequently test their messaging in Miami-Dade because the metro's consumers span virtually every major Latin American origin.
What market research services does HRG offer in Miami-Dade County?
HRG provides consumer surveys, focus groups, in-depth interviews (IDIs), brand tracking, mystery shopping, retail audits, Caribbean and Latin American diaspora research, financial services studies, healthcare consumer research, and bilingual English-Spanish research across Miami-Dade County, including Coral Gables, Hialeah, Homestead, Doral, Kendall, and the City of Miami. HRG's Fort Lauderdale headquarters is 30 minutes from downtown Miami.
How large is the Miami-Dade County market?
Miami-Dade County had a population of approximately 2.71 million as of 2023 (U.S. Census Bureau) and a GDP of roughly $176 billion (BEA, 2023). It is Florida's most populous county and a global financial, trade, and tourism hub. PortMiami is the world's busiest cruise port with over 7 million passenger movements annually. Miami International Airport serves 52 million passengers, making it the leading gateway between the US and Latin America and the Caribbean.
What is the Cuban-American consumer profile in Miami-Dade?
Miami-Dade's Cuban-American community is the largest in the US (approximately 900,000 residents) and is significantly more Spanish-dominant and politically conservative than Cuban-American communities in Tampa Bay or the Northeast. Older Cuban-Americans (65+) are often Spanish monolingual. The community has strong brand loyalty patterns shaped by anti-communist political identity, a preference for established brands, and high homeownership and small business ownership rates. Research targeting Cuban-Americans for financial products, healthcare, or consumer goods must account for this distinct political and generational profile.
Can HRG conduct South American consumer research in Miami-Dade?
Yes. Miami-Dade has the largest Colombian-American community outside Colombia (approximately 200,000), a fast-growing Venezuelan population (approximately 150,000), and significant Argentine, Nicaraguan, and Honduran communities. HRG conducts South American-origin consumer research in Spanish, accessing these communities through targeted panel recruitment and community outreach. For brands entering Colombia, Venezuela, or the broader South American market, Miami-Dade offers a large US-based proxy population to test concepts before deploying to market.
How much does market research cost in Miami-Dade County?
Miami-Dade is Florida's highest-cost research market. Online surveys with 300-500 respondents range from $15,000 to $28,000 USD. Focus group projects (4 groups) range from $24,000 to $44,000 USD. Spanish-language or bilingual studies are standard cost (not an add-on) given the county's demographics. Specialty recruitment (Venezuelan, Colombian, Cuban political segments) adds 10-20%. HRG provides project-specific pricing. Contact HRG for a detailed quote.
Related Research Resources
- Florida Market Research Overview
- Market Research in Fort Lauderdale
- Market Research in Broward County
- Latin American Market Research in Florida
- Caribbean Diaspora Consumer Research
- Hispanic Consumer Marketing Research
- Market Research in the Dominican Republic
- Market Research in Jamaica
- Market Research in Haiti
Miami-Dade Caribbean and Latin American Consumer Research Guide
Download HRG's guide to researching Cuban-American, South American, and Caribbean diaspora consumers in Miami-Dade County, including community profiles, Spanish language calibration, and US-to-Latin America paired study design.